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Manager - Consumer Insights Analytics

3 months ago

Dubai, United Arab Emirates CHALHOUB Group Full time
  • Lead consumer practice for Intelligence, putting the consumer at the forefront of decision-making and serving as a vocal strategic partner and change-agent for the businesses.
  • Fully responsible for designing, analyzing, and presenting primary and secondary market research projects (Qualitative, Quantitative, offline, online, ad hoc, longitudinal, co-creation, etc.).
  • Connect with various business units to understand their requirements and shape reports accordingly.
  • Develop and shape group-wide and targeted consumer studies, coordinate with agencies and Group data sources.
  • Continuously represent the voice of the consumer in effort to know their requirements deeply and share the knowledge within the Group.
  • Communicate action orientated insights to the business to inform strategy and plan through qual/quant synthesis and compelling/visual storytelling.
  • Proactively identify and develop new opportunities/ white space for GCC consumer research and link it to strategic priorities of the Group
  • Track data on global consumer sentiment to measure variances vs GCC markets
  • Proactively seek new data sources and integrate it into the consumer research
  • Be an agent of change for consumer knowledge and insights
  • Collaborate across the Intelligence, Strategy, Growth and Business Development teams to use our scale and increase efficiencies and maximize business impact.
  • Lead a team of executives and guide in creating report and presentations.

What You’ll Need To Succeed

  • Curious, proactive, and passionate about luxury industry
  • 5 to 10 years of marketing research experience in CPG or Beauty/Fashion industry or at an agency
  • Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required
  • Team player, motivated, with very strong analytical and presentation skills
  • Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate
  • Experience leading projects with ownership of suppliers, research, and schedule
  • Curious professional continuously striving to develop him/herself