Digital Consumer Marketing Insights/pr

6 months ago


Dubai, United Arab Emirates Infinium Associates Full time

Position
- **Digital PR & Media/Marketing Manager**

**#Consumer Insights #Marcoms #Corporate Communication #Digital Media #Branding**

**Roles & Responsibilities**:
1. Develop strategies (thematic/tactical) to get a positive word out about our Company and drive qualified traffic - be it via B2B initiatives like Events & Exhibitions, etc or B2C initiatives like Organic/Paid Digital Campaigns, etc.

2. Deploy successful marcom campaigns from concept development to final implementation with a defined budget & timelines.

3. Experiment with a variety of organic & paid channels like content creation, content curation, PPC campaigns, social media marketing, lead generation campaigns, performance marketing campaigns, etc. for optimal results.

4. Build strategic business relationships and partner with key Industry players, agencies and vendors.

5. Prepare and monitor the marketing budgets on a quarterly & annual basis and keep the senior management updated.

6. Measure and report on the performances of marcom campaigns, gain market/consumer insights and assess the results against the goals.

7. Represent the marketing team to cross-functional groups within the organization like sales, graphic, product management & customer support.

8. Ensure proper nurturing & growth of the marketing team.

**Essential Skillsets**:
1. Intimate understanding of traditional & emerging digital marketing channels

2. Excellent communication skills

3. Ability to think creatively & innovatively

4. Budget-management skills & proficiency

5. Analytical skills to forecast & identity trends & challenges

6. Sound knowledge of website analytics tools like Google Analytics, NetInsight, etc

7. Experience in setting up and optimizing Google Adwords campaigns

8. Up-to-date with latest trends and best practices in Digital marketing & measurement tools to evaluate ROIs

9. Professional judgment & discretion that comes from years of experience in the field

**#Skincare #Haircare #Beauty #Fragrance #Essential Oils**

**Salary**: AED30,000.00 - AED32,000.00 per month

**Experience**:

- Digital marketing & measurement tools: 10 years (required)
- Google Analytics, NetInsight: 8 years (required)
- Google Adwords campaigns: 8 years (required)
- Perfume/Cosmetic/Skincare Industry: 9 years (required)


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