Consumer Insights Analytics Lead

3 weeks ago


Dubai, Dubai, United Arab Emirates CHALHOUB Group Full time
Job Description

As the Consumer Insights Analytics Lead at CHALHOUB Group, you will be responsible for leading the consumer practice for Intelligence, putting the consumer at the forefront of decision-making and serving as a strategic partner for the businesses.

Key Responsibilities
  • Design, analyze, and present primary and secondary market research projects, including qualitative and quantitative research.
  • Connect with various business units to understand their requirements and create reports accordingly.
  • Develop and shape group-wide and targeted consumer studies, coordinate with agencies, and integrate data from various sources.
  • Represent the voice of the consumer to deeply understand their requirements and share knowledge within the Group.
  • Communicate actionable insights to the business to inform strategy and planning through qualitative and quantitative synthesis and compelling storytelling.
  • Proactively identify new opportunities for consumer research and link them to strategic priorities of the Group.
  • Track global consumer sentiment to measure variances with GCC markets.
  • Seek new data sources and integrate them into consumer research.
  • Be an agent of change for consumer knowledge and insights.
  • Collaborate with Intelligence, Strategy, Growth, and Business Development teams to use scale and increase efficiencies and maximize business impact.
Requirements
  • Curious, proactive, and passionate about the luxury industry.
  • 5-10 years of marketing research experience in CPG or Beauty/Fashion industry or at an agency.
  • Bachelor's Degree in Marketing, Economics, Psychology, Sociology, or related field required.
  • Team player, motivated, with strong analytical and presentation skills.
  • Experience in selecting research methodologies, designing research studies, and trying new methods.
  • Experience leading projects with ownership of suppliers, research, and schedule.
  • Curious professional continuously striving to develop themselves.


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