Manager - Consumer Insights Analytics
3 months ago
- Lead consumer practice forIntelligence, putting the consumer at the forefront ofdecision-making and serving as a vocal strategic partner andchange-agent for the businesses.
- Fullyresponsible for designing, analyzing, and presenting primary andsecondary market research projects (Qualitative, Quantitative,offline, online, ad hoc, longitudinal, co-creation,etc.).
- Connect with various business units tounderstand their requirements and shape reportsaccordingly.
- Develop and shape group-wide andtargeted consumer studies, coordinate with agencies and Group datasources.
- Continuously represent the voice ofthe consumer in effort to know their requirements deeply and sharethe knowledge within the Group.
- Communicateaction orientated insights to the business to inform strategy andplan through qual/quant synthesis and compelling/visualstorytelling.
- Proactively identify and developnew opportunities/ white space for GCC consumer research and linkit to strategic priorities of the Group
- Trackdata on global consumer sentiment to measure variances vs GCCmarkets
- Proactively seek new data sources andintegrate it into the consumer research
- Be anagent of change for consumer knowledge andinsights
- Collaborate across the Intelligence,Strategy, Growth and Business Development teams to use our scaleand increase efficiencies and maximize businessimpact.
- Lead a team of executives and guide increating report and presentations.
What You’llNeed To Succeed
- Curious, proactive, and passionateabout luxury industry
- 5 to 10 years ofmarketing research experience in CPG or Beauty/Fashion industry orat an agency
- Bachelor’s Degree inMarketing, Economics, Psychology, Sociology or related fieldrequired
- Team player, motivated, with verystrong analytical and presentationskills
- Experience in selecting appropriate,diverse research methodologies, designing research studies, andtrying new methods when appropriate
- Experienceleading projects with ownership of suppliers, research, andschedule
- Curious professional continuouslystriving to develop him/herself
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