Director of Campaigns and Partnerships

1 week ago

Dubai, Dubai, United Arab Emirates 7X Full time

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Talent Acquisition and Recruitment Professional

Director of Campaigns and Partnerships for 7X Group will be responsible for developing and delivering strategic marketing campaigns via partnerships to support product strategies that will target EP clients and stakeholders utilizing one or more elements of the partner's marketing communication channels.

Job Responsibilities:

Advertising
  • Develop advertising campaign content (writing emails and social media copy), executing offline tactics, and running experiments on email subject.
  • Design and build integrated advertising campaigns mixing digital and offline tactics to deliver leads from prospective customers and existing accounts.
  • Monitor online and offline advertising campaigns on different types of media such as radio, TV, websites (Internal/External), events, sponsorships, and magazines, and report on results.
Campaign Management
  • Manage and deliver marketing campaigns from strategy to concept through to design, delivery, and evaluation using direct response marketing channels and tactics that entice new clients.
  • Develop and implement marketing campaigns and plans to build EP brand and company awareness (promotions and competitions).
  • Work with sales directors to design campaigns and ensure effective follow-through of Marketing Qualified leads into Sales Qualified leads.
  • Ensure that EP Brand campaign is adhered to all communication channels.
  • Track, analyze, and report on the transformation marketing campaign activities and ROI of campaigns, to feedback marketing plan and maximize campaign performance.
  • Manage and grow a portfolio of EP products and services, accurately track in customer relationship management (CRM) database.
  • Develop campaign-planning process with key stakeholders to ensure campaigns are aligned and given sufficient time to develop supporting assets at the highest possible standard.
Partnerships
  • Build and develop partnerships with relevant and complementary companies (e.g., banks and other B2C industries) as well as events and sponsorships to expand the reach and relevance of EP.
Content Production
  • Design a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand.
  • Develop a production content calendar throughout the EP units and define content strategies of the owners in each unit.
  • Integrate content activities within traditional marketing campaigns.
Agency Management
  • Build strategic relationships and partner with key agencies and external partners.
  • Collaborate with external agencies to prepare and execute marketing campaigns and measure the agency's effectiveness.
  • Responsible for negotiating with media/PR/Advertising/Branding agencies and secure agreements on the production of promotional materials.
Talent Management
  • Identify the required career development and succession plans for employees to ensure the team possesses the required skills to meet current objectives and manage potential future changes or challenges.
  • Lead and promote employee motivation through regular communication, performance evaluations, recognition, and career guidance with the best tools to achieve maximum results.
  • Motivate socially responsible efforts of the Brand and Communication team and engage in community programs to benefit the customers, employees, and stakeholders at large.

Qualifications and Knowledge:

  • Bachelor's degree in Communications, Marketing, Advertising, or related field is preferred.

Experience:

  • 5-7 years of experience in successful marketing campaign management with 3 years of Customer Relationship Management (CRM), utilizing all aspects of the promotional mix across all marketing channels.

Job Specific Skills (Technical Competencies):

  • Proficiency in Microsoft Office programs: Word, Excel, Visio, PowerPoint, SharePoint, and Outlook.
  • Strong analytical and statistical knowledge.
  • Knowledge of customer requirements and market dynamics.
  • Knowledge of email marketing and CMS systems.
  • Excellent writing and communication skills.
  • Strong campaign planning skills.
  • Ability to deliver creative campaigns that move people to action.
Seniority Level

Director

Employment Type

Full-time

Job Function

Marketing and Business Development

Industries

Transportation, Logistics, Supply Chain, and Storage

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