Head of CRM/Lifecycle Marketing

1 week ago


Dubai, Dubai, United Arab Emirates GymNation Full time
Head of CRM/Lifecycle Marketing (English/Arabic Speaking)

GymNation is embarking on a rapid expansion across the region, and we are looking for an English-Arabic-speaking Head of CRM/Lifecycle Marketing to join the team, shape our CRM and Customer Communication Marketing Strategy and contribute (in a big way) to making the region a fitter, healthier and happier place.

This is a key position within our head office management team, responsible for developing, managing and executing content strategies across all of our communication channels, with a focus on improving lead-to-member conversion, enhancing member engagement, and driving retention across every GymNation location.

Key Responsibilities:

  1. Content Creation and Management: Create and manage GymNation's content across all of our communication channels, including but not limited to email, SMS, WhatsApp and push notifications, ensuring that all content is engaging and in line with the GymNation brand and tone of voice.
  2. Content Strategy Development: Work with senior management and the wider marketing team to develop an effective ongoing content strategy across the full lifecycle of a GymNation member, including the implementation of the correct communication and data management systems to facilitate this.
  3. Data Analysis and Reporting: Analyse data from sending platforms, and other relevant sources, to evaluate campaign performance, generate insights, and make data-driven decisions to optimise future content and related campaigns.

The Ideal GymNation CRM Manager Candidate:

  • Fluent in English and Arabic.
  • Knowledge of and experience in using Communication Platform software (eg Salesforce Marketing Cloud, Hubspot, Iterable, Braze, MoEngage etc)
  • Experience in the use of Customer Data Platforms (CDPs) (Such as Hightouch or similar)
  • Highly creative and not scared to try new ideas and push the boundaries of what is possible.
  • Excellent analytical skills with experience in data analysis and reporting.
  • Ability to work collaboratively in a team environment.

Why GymNation?:

  • Certified as a Great Place to Work in 2025, from the results of an all GymNation staff survey.
  • You will get the creative freedom and space to put your ideas into practice.
  • We offer an unmatched platform for Learning and Development - Courses, seminars, and workshops... however you want to grow, we will provide you with the opportunities to learn and expand your skill set.
  • Opportunity to be part of The Middle East's fastest-growing fitness company - We are changing the game, and we want you to jump on board
  • We work hard... and play hard Not many offices have a pool table, dart board, and a PlayStation 5 in them. GymNation does From unmatched team parties to office workouts, there aren't many companies that do it like GymNation.

If this sounds like a perfect role for you, or someone you know, then what are you waiting for? Please apply and our HR team will be in touch with shortlisted candidates.

We look forward to hearing from you.

#J-18808-Ljbffr

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