Web3 Marketing and Lifecycle Specialist

4 days ago


Dubai, Dubai, United Arab Emirates Binance Full time

We are a user-centric global organization with a flat structure, committed to being an equal opportunity employer. Our mission is to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About Binance Accelerator Program

The program is designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career.

Key Responsibilities:
  1. Shape lifecycle marketing strategies by bringing new ideas and solutions to boost user activation and retention.
  2. Develop and execute CRM campaigns, such as email, app push notifications, and other product interfaces to engage users.
  3. Collaborate with marketing verticals to launch and scale successful campaigns.
  4. Analyze user data and campaigns to enhance user understanding and derive insightful findings for future initiatives.
Requirements:
  • Exposure to lifecycle marketing/strategy in an online industry.
  • Understanding of CRM channels, such as email, app push notifications, and other product interfaces.
  • Graduate from disciplines such as Marketing, Business, or other relevant fields.
  • Demonstrated logical thinking and data-driven decision-making abilities.
  • Able to work remotely and efficiently with global teams.
  • Available full-time for a period of 6 months.


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