CRM Analyst

4 days ago

Dubai, Dubai, United Arab Emirates Mmidubai Full time
Join to apply for the CRM Analyst role at MMI - Maritime and Mercantile International.

MMI is a dynamic beverage import marketing, sales, retail, and distribution organization, and our vision is to delight every customer with our passion for quality and service.

Headquartered in Dubai, we operate in 42 countries across South and East Africa, the Gulf & Middle East, Southern Europe, Indian Ocean, and Southeast Asia, making us one of the world's leading independent distributors.

At every interaction with our portfolio, events, and outlets, we strive for exceptional experiences for our customers and consumers through innovations like the award-winning Le Clos Finest Wines and Luxury Spirits retail concept to trend-driven brands and e-commerce and through operational efficiency and the highest standards of customer service at every touch point.

Role Purpose

Are you data-driven and passionate about customer engagement? We're looking for a CRM Analyst to optimize customer journeys, segmentation, and marketing automation across email, SMS, push, and in-app notifications. If you thrive on crafting data-driven strategies that enhance retention and customer experience, this is your chance to make an impact

Join us in shaping the future of personalized marketing at MMI Apply now and be part of our digital evolution.

Key Accountabilities

- Campaign Development: Design and develop customer journeys for various lifecycle stages, leveraging marketing automation platforms like Insider.
- Segmentation & Targeting: Create and refine segmentation strategies to ensure targeted, personalized communication that improves customer engagement and retention.
- Testing & Optimization: Conduct A/B testing and other testing methods to continuously optimize campaigns for better productivity, conversion rates, and ROI.
- Data Analysis & Reporting: Analyze and interpret campaign metrics, generating actionable insights that inform future CRM strategy and share regular performance reports with the marketing team.
- Continuous Improvement: Evaluate and recommend improvements to CRM processes, tools, and strategies to enhance efficiency, customer experience, and performance.
- Lifecycle Management: Support the implementation of lifecycle management strategies, ensuring relevant, timely communications for each stage of the customer journey.

Required Experience, Skills & Qualifications

- Minimum 2 years of experience working with CRM platforms within the Retail Industry.
- Experience with B2C CRM platforms (e.g., Insider, Braze, Clevertap, or similar).
- Expertise in executing and optimizing CRM campaigns across channels (email, SMS, push, in-app).
- Experience with cross-channel messaging strategies and maintaining brand consistency.
- Ability to analyze campaign performance and apply insights for optimization.
- High attention to detail and ability to manage multiple campaigns simultaneously.

Preferred Experience, Skills & Qualifications

- Work experience in the UAE.
- Experience with CRM platform Insider.

What we offer

Join a team of experienced professionals who are experts in the industry. We want to create memories and provide an exceptional experience to every customer on every visit. That's why we're passionate about offering a wide variety of delicious and high-quality products. We're committed to sustainable practices, reducing our environmental impact, and giving back to the communities that we operate in. We're committed to putting our people first by creating a positive and supportive work environment where everyone feels valued and respected.

How to apply

Click on the 'Apply' button to join our team.

Seniority level

Associate

Employment type

Full-time

Job function

Analyst and Strategy/Planning

Industries

Wholesale Alcoholic Beverages

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