Digital Marketing Consultant

3 days ago


Dubai, Dubai, United Arab Emirates Biz Easy DMCC Full time
Location: Dubai UAE
Reporting to: Marketing Manager
Department: Consulting & Marketing
Job Overview:

The Digital Marketing Consultant plays a pivotal role in advising Biz Easy and its clients on high-impact digital marketing strategies that contribute to business growth. This role involves sales-oriented digital consulting , strategic Google Ads management , website optimization , and client relationship management to drive revenue.

Responsibilities and Duties:
Strategic Digital Marketing & Website Optimization
  • Develop customized sales-focused digital marketing strategies for Biz Easy and clients.
  • Oversee website performance ensuring high-speed optimization, user engagement, and lead conversion.
  • Guide businesses on website improvement strategies to enhance customer acquisition.
Sales & Business Development Through Digital Marketing
  • Identify and generate new business opportunities through digital marketing initiatives.
  • Engage with potential clients, pitch digital marketing solutions, and close sales.
  • Develop sales-driven lead generation and digital marketing strategies to help clients grow their revenue.
  • Work with the business development team to align marketing strategies with revenue targets.
Google Ads & Performance Marketing
  • Lead budgets of Google Ads campaigns to increase traffic and conversions.
  • Continuously optimize PPC strategies for higher sales and ROI.
Client Relationship Management & Consulting
  • Act as a primary consultant for clients offering tailored digital marketing solutions.
  • Maintain strong communication and engagement with clients to understand their sales goals.
  • Provide consultation on digital marketing investments that maximize sales and brand growth.
Content Strategy & Blogs
  • Guide clients on high-quality content marketing strategies that drive traffic and leads.
  • Develop blog content plans and SEO-driven article topics that align with sales objectives.
  • Develop and maintain a detailed content calendar.
  • Create and manage engaging content including blogs, social media posts, infographics, and email campaigns.
Brand Building
  • Strengthen the company's digital presence and reputation through innovative marketing initiatives.
  • Ensure consistent brand messaging across all platforms.
Collaboration and Coordination
  • Work closely with sales and business development teams to align marketing efforts with organizational goals.
  • Collaborate with IT teams on technical projects and website enhancements.
  • Manage relationships with external agencies, freelancers, and the internal graphic designer.
Analytics & Performance Insights
  • Evaluate marketing performance metrics focusing on sales growth and digital ROI.
  • Provide actionable insights to optimize sales and marketing efforts.
Training & Digital Marketing Workshops
  • Conduct workshops on sales-driven digital marketing strategies for clients and internal teams.
  • Provide in-depth training on Google Ads, lead generation, and sales conversion optimization.
Social Media Management
  • Manage social media accounts (LinkedIn, Instagram, Facebook, etc.) to engage audiences and promote services.
  • Plan and execute paid social media advertising campaigns.
Adhoc Task Management
  • Take on additional consulting and revenue-focused projects as required by management.
Qualifications & Skills:
  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 5 years of experience in digital marketing strategy, sales, and consulting.
  • Proven expertise in Google Ads, website performance optimization, and sales-focused marketing.
  • Strong sales communication and business development skills.
  • Proven expertise in SEO, PPC, and social media marketing.
  • Proficiency in CRM platforms, marketing automation tools, and data analytics.
  • Ability to convert marketing insights into revenue-generating strategies.
  • Effective communication and collaboration abilities.
  • Work management skills to prioritize tasks and meet deadlines.
  • Strong logical thinking and problem-solving skills.
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