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Digital Marketing Strategist

2 weeks ago

Dubai, Dubai, United Arab Emirates Gulf Marketing Group (GMG Group) Full time

GMG Group is a leading global well-being company that operates across various sectors including sport, everyday goods, health and beauty, properties and logistics. The company's diverse portfolio of international and home-grown brands has enabled it to establish itself as a valued partner of choice for renowned brands in the well-being sector.

The Senior Digital Marketing Executive plays a crucial role in developing and implementing the organization's digital marketing strategy. This involves driving brand awareness, increasing online engagement, and generating high-quality leads through various digital channels such as social media, search engines, email campaigns, and content marketing.

  • Develop comprehensive digital marketing strategies aligned with business goals.
  • Manage and optimize multi-channel campaigns across social media, SEO, SEM, display advertising, content marketing, and email marketing.

The successful candidate will be responsible for monitoring campaign performance and making data-driven adjustments to improve ROI. They will also utilize Google Analytics and other reporting tools to track key performance indicators (KPIs) and generate regular reports for senior management.