Engagement Lead

4 weeks ago

Dubai, Dubai, United Arab Emirates SALT Full time
Roles and responsibilities

Social Media Strategy& ContentCreation

  • Craft andexecute a strategic content calendar across platforms (Instagram, X(formerly Twitter), TikTok, etc.).
  • Developbilingual content (Arabic & English) that resonates withthe target audience and aligns with our brandtone.
  • Consistently post, track engagementmetrics, and adjust content based on insights andtrends.
  • Confidently engage on socialmedia—appear in videos, share insights, and directlyconnect with ouraudience.

CommunityManagement

  • Activelynurture and grow our community on WhatsApp by fostering meaningfulconversations.
  • Create a positive, engagingatmosphere by responding to comments, addressing inquiries, andsparking discussions.
  • Regularly monitorcommunity sentiment and suggest improvements for a betterexperience.

Influencer& PartnershipManagement

  • Source andcollaborate with influencers and brand ambassadors in the financeand investment niche.
  • Manage influencercampaigns, track their performance, and optimize relationships toboost reach andengagement.

OrganicFollower Growth

  • Driveorganic growth through innovative campaigns, compelling content,and engagement tactics.
  • Use data-driveninsights to enhance growth strategies and elevate communityengagement.

ContentWriting & MarketInsights

  • Produceengaging content focused on US stock markets and investing trendsfor social media.
  • Stay up-to-date with USmarket trends to provide timely, educational content for ourcommunity.

Requirements:

  • Fluentin both Arabic and English(essential).
  • In-depth understanding of the USstock market and basic investingprinciples.
  • Proven expertise in social mediamanagement, content creation, and communitygrowth.
  • Strong bilingual content writingskills.
  • Experience managing communities acrossplatforms like WhatsApp, Telegram, orDiscord.
  • Confident in appearing on social mediaand creating video content(preferred).
  • Experienced in influencerpartnerships and campaign performancetracking.
Desired candidate profile

  1. ContentCreation: Strong writing and editing skills toproduce high-quality content across various formats (blogs, socialmedia, videos,etc.).

  2. CommunityManagement: Experience in building and nurturingonline communities, fostering engagement, and managingrelationships with communitymembers.

  3. SocialMedia Proficiency: In-depth knowledge of socialmedia platforms and best practices for content promotion andcommunityinteraction.

  4. StrategicPlanning: Ability to develop and execute contentstrategies that align with organizational goals and audienceneeds.

  5. AnalyticalSkills: Proficiency in analyzing engagement metricsand using data to inform content strategies and communityinitiatives.

  6. BrandAwareness: Strong understanding of brand messagingand the ability to create content that aligns with thebrand's voice andvalues.

  7. ProjectManagement: Excellent organizational skills tomanage multiple projects, campaigns, and deadlineseffectively.

  8. SEOKnowledge: Familiarity with search engineoptimization (SEO) principles to enhance content visibility andreach.

  9. InterpersonalSkills: Strong communication and interpersonalskills to interact effectively with community members andstakeholders.

  10. CreativeThinking: Ability to generate innovative ideas forcontent and community initiatives that driveengagement.

Responsibilities

  • ContentStrategy Development: Create and implement acomprehensive content strategy that resonates with target audiencesand supports businessobjectives.

  • ContentCreation and Curation: Produce and curate engagingcontent across various channels, ensuring consistency in messagingand brandvoice.

  • CommunityEngagement: Foster a sense of community by activelyengaging with members through social media, forums, and otherplatforms.

  • CampaignManagement: Plan and execute community engagementcampaigns, including contests, events, and initiatives that promoteinteraction.

  • Monitoringand Analytics: Monitor community engagement metricsand analyze data to assess the effectiveness of content andcommunityinitiatives.

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