Engagement Manager
4 days ago
Welcome to MultiBank Group; a global financial pioneer established in 2005 in California and now proudly headquartered in Dubai, UAE. We excel in providing cutting-edge trading technology, unparalleled liquidity, and exceptional customer service, offering an extensive range of financial products such as Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.
Join our thriving community of over 1 million clients across 90 countries, contributing to a daily trading volume exceeding US$ 18.1 billion. As a heavily regulated (16+ financial regulators across 5 continents), award-winning, and reliable financial institution, MultiBank Group is devoted to innovation, excellence, and empowering our clients to achieve their financial goals.
Role Overview:
We are looking for a highly skilled and data-driven Engagement Manager to lead and optimize all remarketing and engagement campaigns. This individual will oversee customer onboarding, reactivation, and engagement strategies through multiple communication channels, including Email, SMS, and WhatsApp. The ideal candidate will be an expert in customer engagement tools, particularly MoEngage, and will be responsible for ensuring seamless data integration, analysis, and reporting to enhance customer conversion and retention.
Key Responsibilities:
- Develop and execute a comprehensive customer engagement and remarketing strategy aligned with business goals.
- Oversee and manage all remarketing campaigns, including onboarding communications, lead nurturing, reactivation efforts, and ongoing customer engagement initiatives.
- Utilize MoEngage and other engagement tools to automate, personalize, and optimize customer interactions across multiple channels.
- Ensure smooth data flow and integration between engagement tools, CRM, and analytics platforms.
- Analyze customer data and campaign performance to identify insights, optimize engagement strategies, and report key metrics to stakeholders.
- Implement A/B testing and continuous optimization to improve engagement rates and customer conversion.
- Work closely with cross-functional teams, including Marketing, Sales, Product, and Data teams, to align engagement efforts with broader company objectives.
- Ensure compliance with data privacy regulations and industry best practices.
- Provide regular reports and actionable insights on campaign performance, customer lifecycle trends, and engagement metrics.
Qualifications & Experience:
- Bachelor&aposs degree in Marketing, Business, Data Science, or a related field.
- 5+ years of experience in customer engagement, remarketing, or lifecycle marketing, preferably in fintech, financial services, or a similar industry.
- Hands-on experience with MoEngage or similar customer engagement platforms.
- Strong analytical skills with experience in data pipelines, data implementation, and campaign performance analysis.
- Proficiency in using analytics tools such as Google Analytics, Power BI, or similar platforms.
- Experience in automation, segmentation, and personalization of customer journeys.
- Excellent understanding of customer lifecycle management, engagement strategies, and retention techniques.
- Ability to work with technical teams to implement tracking solutions and ensure data accuracy.
- Strong business acumen with the ability to align engagement strategies with overall business objectives.
- Excellent communication and stakeholder management skills.
- Knowledge of compliance and data privacy regulations (GDPR, CCPA) is a plus.
If you are passionate about customer engagement, data-driven marketing, and driving business growth through strategic remarketing initiatives, we would love to hear from you
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