Director Omnichannel Marketing EMC

3 weeks ago

Dubai, Dubai, United Arab Emirates adidas Full time

Purpose and Overall Relevance for the Organization

To ensure positive development of adidas' Brand image across all Omni-Channel touchpoints: Own Retail, Franchise, Wholesale, own and partner eCom. The role will be responsible for planning and executing campaigns in stores across all channels and categories, to support sustainable and profitable market share growth in EMC. In addition, the role is responsible for supporting the profitability of all channels by positively impacting Traffic, Conversion, ATV, UPT and Profit Margin across all store formats through flawless executed consumer-relevant marketing campaigns, promotions, in-store communication, consumer journeys and visual merchandising.

Key Responsibilities:

Strategy and Priorities

  • In alignment with external and internal stakeholders develop Omni-Channel Marketing strategies to deliver the brand plans across full EMC, Key trade zones, Allicance Partners, Key Accounts and other partners.
  • Develop iGTM sell-in (showrooms) delivery from an Omni perspective, calendars and sell-out strategies across seasonal priorities for future seasons
  • Plan, deploy and track the MaEx and Sales working budget (SWB) across all applicable channels suring projects come in within budget and all budget is optimized.
  • Drive alignment across brand function regarding brand marketing for instore and mall exeuction (with Brand Activation, Digital, CTC & Category Management and MOPS team)
  • Work closely with all stakeholders on growth plans to ensure that business targets and Net Sales are achieved
  • Identify local Omni-Channel Marketing agency partners in order to negotiate, secure and appoint long-term partnerships in order to deliver high standard campaign executions.

Seasonal Omni-Channel Marketing Calendar Planning

  • Define and own the development of the yearly Omni-Channel Marketing calendar across Sports Performance and Originals for each channel. This calendar includes campaigns, store openings, renovations, commercial moments and other local activations.
  • Development of the calendar will be aligned to channel and category sell-out targets across campaigns and other market related activity.
  • Ensure flawless executions of allOmni-Channel Marketing campaigns, promotions and in-store communication tools.
  • Ensure each campaign and/or project is effectively planned, delivered and evaluated against targets, ensuring that MaEx and SWB are optimized.
  • Drive key projects like the Halo store, women's store and new format concepts.

Business Metrics

  • Develop a deep understanding of the targets and performance of each channel, understanding which Omni-Channel Marketing levers need to be activated to impact KPI's and Net Sales
  • Work closely and cross-functionally with the channel teams to pro-actively assess any performance issues (such as persistently declining traffic) and develop the tactical Omni-Channel Marketing solutions in order to address with the Channels.

Team Management

  • Effectively manage large scale team across seven subidaries
  • Drive the company values across all team members, role model these beliefs and behaviours.
  • Promote a high-performance culture by setting clear expectations and individual goals.
  • Evaluate the competencies of team members on a regular basis and provide prompt feedback and guidance to drive high performance.
  • Take ownership of Talent Management processes to grow, develop and retain talent.
  • Work closely with the other members of the MLT on cross functional topics.

Key Relationships:

  • EMC Channel heads and their teams (all Channels)
  • HUB Omni channel team
  • CTC, Brand Comms, Digital and MOPS
  • Market Omni-Channel agencies and vendors

Knowledge, Skills and Abilities:

  • Advanced user of MS Office
  • Fluency in English and Arabic an advantage
  • Solid business acumen and in-depth knowledge of Retail KPI's
  • Highly numerate with the ability to understand, analyze data and produce actionable insights
  • Solid interpersonal, networking and negotiating skills
  • Strong leadership, problem-solving and decision-making abilities

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • 12 + years Retail or Marketing experience (minimum 3-4 years Retail experience is essential)
  • 5-6 years management experience

  • Director Brand Partnering Emerging Markets Central

    3 days ago

    Dubai, Dubai, United Arab Emirates adidas Full time

    Purpose & Overall Relevance for the Organisation:Create the regional Sports Marketing and Entertainment & Influencer Marketing strategy & drive the development of the Global Sports Marketing Strategy for all categories (ie Football, Running , Training and specialist sports) across the EMC region by providing sporting and regional insights to ensure strong...

  • Senior Manager Omni Channel VM Excellence EMC

    2 weeks ago

    Dubai, Dubai, United Arab Emirates adidas Full time

    Purpose and Overall Relevance for the Organization: To ensure VM Excellence and impact on the positive development, planning and delivery of adidas' Brand image across all Omni-Channel DTC touchpoints. The role will be responsible for delivering VM Excellence across EMC, maximizing Net Sales through VM directives creation, new store opening layouts and...

  • Senior Manager Digital

    3 days ago

    Dubai, Dubai, United Arab Emirates adidas Full time

    Purpose & Overall Relevance for the Organisation:The majority of consumer journeys start online. They browse, research and compare products, even if they intend to buy in-store. The digital marketplace is continually evolving with pure player platforms and eMarketplaces at the forefront of the digital evolution. At adidas, we are redefining our digital...

  • Manager Assortment Planning WHS

    1 week ago

    Dubai, Dubai, United Arab Emirates adidas Full time

    Purpose and overall relevance to organization Build and lead the Wholesale business performance analytics function within EMC Wholesale organization Be responsible for delivering cutting edge analytics services to all Cluster stakeholders, enabling them to take quantitatively based decisions Act as local "centre of expertise" within Wholesale for all...

  • Senior Manager Omni Channel

    2 weeks ago

    Dubai, Dubai, United Arab Emirates adidas Full time

    Purpose & Overall Relevance for the Organization:To ensure positive development and delivery of adidas' Brand image across all Omni-Channel DTC touchpoints. The role will be responsible for leading ordering and execution across all categories, to support sustainable and profitable market share growth through Omni Channel execution in EMC. The retail...

  • Investment Director

    3 weeks ago

    Dubai, Dubai, United Arab Emirates Charterhouse UAE Full time

    ​Charterhouse is working with a large and dynamic, independent investment firm based in Dubai, who is currently looking to hire an Investment Director.About the roleThe Investment Director will be handling deal sourcing, by leveraging own startup ecosystem connections to generate and screen deal flow globally, identify potential investment opportunities,...

  • Manager Omni Ordering

    1 day ago

    Dubai, Dubai, United Arab Emirates adidas Full time

    Purpose & Overall Relevance for the Organization: Contribute to the positive development and delivery of adidas' Brand image across all Omni-Channel DTC touchpoints. The role will be responsible for leading ordering and execution across all categories, to support sustainable and profitable market share growth through Omni Channel execution in assigned...

  • Cluster Director of Sales

    3 weeks ago

    Dubai, Dubai, United Arab Emirates Hilton Full time

    A Cluster Director of Sales manages the hotel sales and marketing plans by recommending growth efforts, monitoring progress, and ensuring that the hotel is competitively positioned within the local marketplace.What will I be doing?As Cluster Director of Sales, you are responsible for working closely with the Senior Management Team to drive business needs and...

  • Cluster Director of Sales

    3 weeks ago

    Dubai, Dubai, United Arab Emirates Hilton Dubai Jumeirah Resort Full time

    A Cluster Director of Sales manages the hotel sales and marketing plans by recommending growth efforts, monitoring progress, and ensuring that the hotel is competitively positioned within the local marketplace.What will I be doing?As Cluster Director of Sales, you are responsible for working closely with the Senior Management Team to drive business needs and...

  • Manager Product Supply EMC

    6 days ago

    Dubai, Dubai, United Arab Emirates adidas Full time

    Purpose & Overall Relevance for the Organization:To manage the seasonal planning and execution of Purchase Orders for EM Central Region (GCC, N. Africa and East European Countries/approx. 63 countries) in order to maintain an On Time in Full supply of products to the market. The PS Manager will also be responsible to ensure the right buy is made for the...

  • Marketing Specialist

    3 weeks ago

    Dubai, Dubai, United Arab Emirates H&S Real Estate Full time

    ВАКАНСИЯ МАРКЕТОЛОГА В Г.ДУБАЙ (ОАЭ)КАНДИДАТЫ БУДУТ РАССМОТРЕНЫ ТОЛЬКО С ОПЫТОМ РАБОТЫ В МАРКЕТИНГЕWe are looking to hire a Marketing Manager to join our Russian-speaking team. The ideal candidate should have experience in managing outsourced marketing team, as well as...

  • National Sales Manager

    3 weeks ago

    Dubai, Dubai, United Arab Emirates Abbott Laboratories Full time

    About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will...

  • Trade & E-Commerce Director

    4 weeks ago

    Dubai, Dubai, United Arab Emirates Abbott Laboratories Full time

    About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will...

  • Retail Coordinator

    4 weeks ago

    Dubai, Dubai, United Arab Emirates Richemont Full time

    MAIN PURPOSE:The Retail Coordinator is responsible for leading the performance, profitability, optimization and development of the internal and external network in the MEIA, in line with the Maison's and the market's global strategy. Ambassador for the brand, he/she is the warrant of the achievement of the business targets on her network by ensuring...

  • Events & VM Manager UAE

    5 days ago

    Dubai, Dubai, United Arab Emirates Richemont Full time

    Are you a good match?You have significant experience in events and visual merchandising as well as a deep understanding of the Middle East market and the importance of working with a team. You have strong communication and interpersonal skills with the ability to be persuasive, engaging, and motivating with others. What are we expecting from you? Reporting...

  • Sales Manager

    3 weeks ago

    Dubai, Dubai, United Arab Emirates Gulf Career Hunt Full time

    Hiring Sales ManagerContract Duration-8 MonthsWork settings: Office based, tele sales/campaign, external meetings, and overseas travel to attend competitor showsLocation: Dubai, UAERole summary:Implement sales plan and strategy in order to maximize financial and non-financial objectives. Plan and direct the sales of the concerned exhibition/s in liaison with...

  • L'ÉCOLE Digital

    1 week ago

    Dubai, Dubai, United Arab Emirates Richemont Full time

    Are you a good match? You have significant experience in digital marketing practices across categories, as well as a confident and resourceful approach in dealing with a wide range of internal and external contacts. You have strong communication and interpersonal skills with the ability to work flexibly in a pressurized environment and the agility to handle...

  • head/director of it

    1 week ago

    Dubai, Dubai, United Arab Emirates Duncan & Ross Full time

    The Head of IT will play a pivotal role in spearheading the strategic direction and operational efficiency of the Information Technology function of our client. This position entails building and driving a comprehensive IT strategy while ensuring service excellence delivery and fostering innovation across all our clients branches.He/she will shape the...

  • L'ÉCOLE PR

    3 days ago

    Dubai, Dubai, United Arab Emirates Richemont Full time

    Are you a good match? You have significant experience in digital marketing practices across categories, as well as a confident and resourceful approach in dealing with a wide range of internal and external contacts. You have strong communication and interpersonal skills with the ability to work flexibly in a pressurized environment and the agility to handle...

  • Culinary Coordinator

    8 hours ago

    Dubai, Dubai, United Arab Emirates Conrad Dubai Full time

    As a Administrator at Conrad Dubai, you will provide secretarial and clearical support to the Culinary team.What will I be doing?As a Administrator for Conrad Dubai you will be responsible for performing the following tasks to the highest standards: Ensure roster is in place and communicated with the team members in a timely manner Ensure all Culinary team...