Senior Manager Omni Channel

2 weeks ago

Dubai, Dubai, United Arab Emirates adidas Full time

Purpose & Overall Relevance for the Organization:

To ensure positive development and delivery of adidas' Brand image across all Omni-Channel DTC touchpoints. The role will be responsible for leading ordering and execution across all categories, to support sustainable and profitable market share growth through Omni Channel execution in EMC. The retail execution must elevate consumer experience across own retail & franchise, driving sell-out at POS by through flawless marketing campaigns, promotions, in-store communication & Visual Merchandising. The ordering and execution team must work hand in hand with the planning and WHS teams to ensure best in class delivery.

Key Responsibilities:

Strategy & Priorities

  • Lead the execution of the EMC Omni channel calendar in line with the Global strategy for brand and product campaigns and commercial moments to achieve defined business objectives
  • Ensure best in class retail experience across all consumer touch points (campaigns, promotions, consumer marketing materials, ISC & VM)
  • In collaboration with the Planning Team define the Omni Marketing roll-out plans across the cluster by prioritising key doors in Trade Zones, Key cities and local moments keeping a focus on the Global Brand Calendar
  • Align with Planning and Channels for budget planning to ensure a brand led proposition across priority doors at all times
  • Drive alignment with the Planning team across the Brand Comms and Digital team to ensure 'one brand' message
  • Be accountable for the execution of Global guidelines, cascading of engagement tools and instore ISC consistency across EMC

Omni-Channel Marketing Calendar Ordering and Execution

  • Be responsible and accountable for the delivery of the yearly Omni-Channel Marketing calendar across Own Retail and Franchise partners, in alignment with the Sales and CTC teams. These calendars are channel specific and include campaigns, store openings, fit outs/ remodels, traffic drivers and other activations.
  • Development of the calendar will be in co-ordination with the Omni Channel Planning lead based on order book, channel alignment and market activity
  • Ensure clear hierarchy of execution for campaigns, promotions and in-store communication tools based on channel requirement and brand calendar focus
  • Overall accountability for the delivery of in store activations and consumer communications using local suppliers and agencies as well as global agencies such as HH global & Oliver agency
  • Overall accountability for retail activation agency delivery as required by the cluster
  • Drive the field execution team to focus on consumer journey and VM execution in across all Channels
  • Share and implement global ISC strategies across all channels in sell-in stage and manage executional excellence to maximize sell-out
  • Drive team to continually assess the calendar based on order book changes and adapt with the planning and channel teams & re prioritise as required based on brand calendar
  • Drive and initiate exciting consumer experiential events at the store level in cooperation with BA, PR and SPOMA
  • Collaborate with Store Development & Planning team for store opening logistics & delivery
  • Plan and manage Omni-Channel MaEx and SWB to ensure correct investment level and ROI analysis
  • Oversee the recruitment, budgets & cost effectiveness of the outsource teams
  • Ensure involvement of the Market based team at key planning stages during the GTM process
  • Ensure all finance activity and management of documents is completed in a compliant matter and relates to internal audit policies

Training & Reporting

  • Collaborate with relevant stakeholders to establish retail KPI's and tracking timelines
  • Ensure the Field team feedback is incorporated into business strategies
  • Share best practise ways of working & alignment across EM cluster teams
  • Ensure all sign off and report decks are created and completed by working with the integrated team

Team Management

  • Promote a high-performance culture by setting clear expectations and individual goals
  • Ensure the company values and mindset are demonstrated and fully embraced by the team
  • Develop the team & build succession plans in line with these criteria
  • Control and monitor performance and result

Key Relationships:

  • EMC Omni Planning and WHS leads
  • EMC Channel leads and their teams
  • HUB Omni channel team
  • CTC, Brand Comms, Digital & MOPS
  • DTC Retail Operations team
  • Market Omni-Channel agencies and vendors

Knowledge, Skills and Abilities:

  • Senior Manager with advanced marketing and sales knowledge/experience across sport and fashion/lifestyle
  • Strong Leadership Ability
  • Proven track record of Project Management
  • Extensive experience in Strategic Key Account Management & Negotiation skills
  • Retail & Channel expertise
  • Visual merchandising knowledge
  • Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels
  • Proven track record in trade marketing, brand marketing, account management
  • Excellent presentation skills
  • IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business with Marketing focus as an advantage and/or a minimum of 5-6 years successful track record in Marketing and/or Trade Marketing
  • Experience in consumer and/or sporting goods industries is preferred
  • Fluent in English
  • Fluent in Arabic an advantage

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