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Marketing Manager Mena
1 week ago
Reporting to the Regional Head of Marketing and leading a small team, you will own every element of your brand from the equity, strategy, performance and profitability.
What You'll be Doing- Own the brand performance and fully accountable for the P&L and for translating ideas into action.
- Own every element of your brand from the equity, strategy, performance and profitability.
- Deliver a game changing brand strategy that brings the consumer into our brands and delivers loyalty and commitment to achieve business goals.
- Fully own the brand P&L and manage performance across all channels.
- Build a fitforpurpose team with necessary skillsets; creative briefs and manage internal stakeholders (Hot House) agencies as required.
- Work as part of an inhouse team to execute develop media strategy: define objectives, develop test ideas, budget and channel allocation, detailed channel execution, and evaluate performance of tests.
- Support Marketing Director to establish Upfield's 'test and learn' approach to decision making in market.
- Develop creative concepts and 'big ideas'; working with creative production teams, plan and design creative assets used for tests and campaigns; build on test learnings to improve ideas before scaling.
- Build and manage brand innovation / renovation roadmap; develop business cases.
- Develop and manage innovation / renovation to market with R&D.
- NPD full process management from idea, business case to production & go to market plans.
- 8 years + of FMCG Marketing experience.
- Proven track record in delivering brand growth and managing a brand P&L.
- Strong Digital marketing experience.
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