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Senior Social Media Manager

3 months ago

Dubai, Dubai, United Arab Emirates VML South Africa Full time

A Senior Social Media Manager is responsible for managing the agency's social media team and clients in creating and maintaining unique social media strategies. The role involves staying up-to-date on social media trends, monitoring all social media profiles to determine engagement, and developing social media campaign ideas for new product launches and other events.

Primary Responsibilities:

  • Brand Development through Social Media: Identify target customers, set clear objectives, and build an effective content strategy to engage the audience, increase traffic, and boost conversions.
  • Strategy and Innovation: Develop robust, integrated social media strategies that drive engagement and advocacy for our brands across agency clients.
  • Team Leadership: Lead a team to create and implement highly shareable, creative, attention-getting, and on-brand content.
  • Collaboration: Work closely with all agency teams to ensure social media plans are integrated into brand marketing briefs and paid media efforts.
  • Platform Partnerships: Partner with key social media platforms (Facebook, YouTube, Instagram, Snapchat, Twitter) and explore new and emerging platforms.
  • Creative Campaigns: Formulate and implement best practices and measurement tools to provide enhanced opportunities to engage audiences.
  • Cross-Functional Work: Work effectively with other groups within the organization, especially media teams, to integrate social media activities with traditional marketing efforts.

Key Responsibilities:

  • Develop a strategic social media advertising plan and manage the associated budget across campaigns and channels.
  • Collaborate with media agencies, platforms, and partners to build, execute, and measure innovative social media performances.
  • Lead the development and implementation of various content forms, including video, text, still imagery, animation, and live action.
  • Provide inspirational and creative leadership to reach and gain the attention of target audiences.
  • Plan and manage campaign executions, ensuring they are on time, within budget, and to scope.
  • Build, lead, and manage a talented team.
  • Offer a blend of creative instincts, social media awareness, and executive management skills.

Qualifications:

  • BS in a relevant discipline.
  • 5 to 8+ years of experience in social media marketing and creative development.
  • 5+ years of management experience.
  • Strong communication skills, both verbal and written.
  • Ability to plan, design, implement, and monitor social media marketing campaigns.
  • Experience creating, curating, and managing social media content in various formats (text, audio, visual, multimedia).
  • Engage users with prompt responses, organize competitions, ask questions, and cultivate relationships.
  • Keep up with social media trends, including developments in design, applications, strategy, and innovation.
  • Create comprehensive advertising campaigns to boost brand image, increase customer engagement, and improve conversions.
  • Design, implement, and manage social ad campaigns integrated into the client's strategic marketing plans.
  • Track social media campaigns' key performance metrics to maximize results and report progress to stakeholders.

Required Skill Set:

  • Proficiency in Photoshop, Illustrator, and InDesign
  • Strong project management skills
  • Excellent communication skills
  • Client management experience
  • Data analysis capabilities

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