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Social Media Director

2 months ago

Dubai, Dubai, United Arab Emirates Crowd Full time
Job Summary

We are seeking a highly skilled Social Media Director to lead our social media team and develop innovative strategies to engage our audience. The ideal candidate will have a strong background in social media marketing, excellent leadership skills, and the ability to inspire and manage a team.

Key Responsibilities
  1. Develop and implement social media strategies that align with business goals and objectives.
  2. Lead and manage the social media team, providing guidance, mentorship, and professional development.
  3. Collaborate with senior leadership to set social media goals and KPIs, and report on performance regularly.
  4. Manage social media budgets and resources to ensure efficient allocation.
  5. Stay up-to-date with emerging social media trends and technologies to keep the company at the forefront of digital innovation.
  6. Build and maintain relationships with clients, including influencers, media partners, and industry leaders.
  7. Oversee social media advertising campaigns to ensure effective targeting and optimization.
  8. Develop crisis management plans for social media and lead response efforts during issues or controversies.
  9. Work closely with the marketing, tech, and creative teams to ensure cohesive and integrated campaigns.
  10. Build a culture of creativity and innovation within the social media team.
Requirements
  1. Bachelor's degree in Marketing, Communications, Business, or a related field.
  2. 8+ years of experience in social media marketing, with at least 3 years in a leadership role.
  3. Strong understanding of research principles and ability to implement insights into content plans and strategies.
  4. Demonstrated success in developing and executing large-scale social media strategies.
  5. Excellent leadership, communication, and presentation skills.
  6. Strong problem-solving skills and ability to handle high-pressure situations.
  7. Deep understanding of social media platforms, trends, and best practices.
  8. Experience with social media content management, reporting, and listening tools.
  9. Experience with social media advertising and performance measurement tools.
Preferred Qualifications
  1. Arabic language proficiency.
  2. GCC/MENA experience.
  3. Experience in e-sports, retail, tech, travel, and government sectors.
  4. Demonstrable understanding of email marketing, lead generation, and SEO.
  5. CRM and content marketing experience.
  6. Capability to work with AI tools to improve work efficiency.
  7. Adobe Creative Suite and other creative tools experience.
What We Offer
  1. Annual return-flight expenses covered to home country (after 1 year of service).
  2. Company laptop.
  3. Private medical insurance.
  4. Residential and work visas.
  5. Bonus scheme.
  6. Hybrid working (3 days in the office, 2 days at home).
  7. Birthday off (paid leave).
  8. Volunteering and training days (paid leave).