Digital Lead

2 weeks ago


Dubai, Dubai, United Arab Emirates Hyperspace Full time
Our Story


HyperSpace is a Dubai/Riyadh based future forward entertainment company, building a new format of location based entertainment linking physical and digital experience and customer engagement.

Our parks sit at the convergence of social media arena and real world video game, engaging our audience meaningfully through an IRL physical experience and through digital engagement and gameplay post-visit.

Our parks are powered by tokens and digital assets, and run on a game economy mirroring AAA gaming environments, and are purpose built for a new generation of content creators and players.


To date we have opened up our first entertainment attraction - AYA - a 40,000sq-ft digital immersive experience park located in Dubai, which is seeing an average of 2,000 visitors a day.

We will open two House of Hype locations ,55,000sq-ft in Riyadh Boulevard in Q4 2023 and 100,000 sq-ft in Dubai Mall in Q1 2024.


The Role
The role will be working under the Director of Marketing to execute the HyperSpace digital marketing strategy.

Responsibilities:

  • Management of digital advertising and activation budgets.
  • Development of all SEO, SEM, PPC, AdWords, Digital/Display, affiliate marketing and marketing automation strategy and execution.
  • Management of internal digital advertising platforms.
  • Management and coordination with MARCOM team.
  • You will be working closely with Social Media team in the management and coordination of advertising on HyperSpace owned social media platforms and channels.
  • Ownership, management, development, and connection of the MARTECH Stack and additional internal Technology Platforms.
  • Coordination and management of digital advertising agencies as needed.
  • Development, monitoring & reporting of digital marketing KPIs
  • Maintenance of up to date, and 'on trend' knowledge of the digital marketing space
  • Analytics:_

Setup of and use of:

  • Google tag manager, Google analytics, Google search console, Google maps
  • Creation of eCommerce tracking & achieve goals.
  • Paid advertising/SEM_
  • Setup and management of activity across all required social platforms and all Google channels or other display advertising platforms.
  • Creation of all advertising assets including social media ads, banner creatives, search text ads.
  • Setup of Google shopping feeds & ads.
  • Retargeting across all channels.
About You

  • Excellent knowledge of Microsoft Office, Marketing computer software (CRM)
  • Solid experience in Digital Marketing (Social Media, PPC, SEO)
  • Experience in managing Entertainment accounts.
  • Knowledge of SEO research.

The behaviors we value:
-
Great Humans make Great History:

  • Deliver Awesome, Win Together, Trust in Teamwork

-
Future Forward

  • Be bold, Be decisive, Think ahead. Technology is not an idea, it is a tool.
-
Faster = Stronger
  • Momentum makes Monuments. Learn fast, Measure and Act accordingly
Our commitment


At Hyperspace, we are committed to creating an inclusive and representative environment, because we know that different experiences, perspectives and backgrounds make for a better workplace.

We celebrate differences and promote a culture where you can bring your full self to work.

We promise to give you the same opportunities as everyone else and we won't discriminate against you at any point in the process.

This includes how we source talent, our interview process, our conditions of employment and feedback.

We are based in the heart of the city, one of the coolest and most vibrant work places, our home is in the Dubai Design District.



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