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Performance Marketing Manager

1 month ago

Abu Dhabi, United Arab Emirates Caliberly Full time

Responsibilities:

  • Manage Performance Campaigns: Lead and execute internal performance marketing campaigns, ensuring they are optimized for maximum ROI across all digital channels.
  • SEO Management: Oversee and implement SEO strategies to improve website ranking, organic traffic, and search visibility.
  • Collaborate with PR Agency: Work closely with the PR agency to create engaging blog content that aligns with marketing goals and enhances brand visibility.
  • Website Management: Partner with the IT team to ensure the website is live, fully functional, and regularly updated. Handle all internal website changes and improvements.
  • Salesforce Management: Oversee the use of Salesforce to streamline sales processes and enhance CRM effectiveness.
  • Landing Page Creation: Utilize your knowledge of landing page design and optimization to create high-converting pages that support marketing campaigns.
  • UI/UX Expertise: Leverage your experience in UI/UX design to enhance user experience and drive engagement across digital platforms.
  • Always-On Campaign Management: Ensure continuous optimization and management of "always-on" campaigns to maintain brand presence and performance.

Requirements:

  • Must have a Bachelor's degree in Marketing, Digital Media, or a related field.
  • Proven experience in managing performance marketing campaigns, with a strong understanding of SEO, UI/UX, and digital marketing best practices.
  • Hands-on experience with Salesforce and website management, including technical aspects and content updates.
  • Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams.