Performance Marketer
3 months ago
**Performance Marketer**
Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), TikTok, Snapchat, and other digital platforms.
- Monitor campaign performance and adjust strategies to meet KPIs such as ROAS, CPA, and CTR.
- Analyze and interpret data to provide actionable insights, and create regular performance reports.
- Collaborate with the content and creative teams to ensure ad copy and creatives align with campaign objectives.
- Conduct A/B testing and experiment with new strategies to continually improve campaign performance.
- Stay updated with industry trends and platform updates to ensure cutting-edge strategies.
**Requirements**:
- Proven experience in performance marketing, with a focus on paid ads management.
- Proficiency in platforms such as Google Ads, Meta Ads Manager, TikTok Ads, Snapchat Ads, and more.
- Strong analytical skills and ability to interpret data to drive decisions.
- Experience with tracking, attribution models, and performance measurement tools.
- Excellent communication and teamwork skills.
Preferred Qualifications:
- Experience in managing large budgets across multiple ad platforms.
- Knowledge of A/B testing, conversion rate optimization, and audience segmentation.
- Familiarity with eCommerce and lead generation campaigns.
If you’re passionate about driving measurable results and have a knack for optimizing campaigns to achieve top-tier performance, we’d love to hear from you
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