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Marketing Research Analyst

4 weeks ago

Abu Dhabi, United Arab Emirates Dotslab Marketing Full time

**Job Summary**:
**Responsibilities**:
**Market Analysis**:
Conduct thorough research on industry trends, consumer behavior, and market dynamics within the media sector.
Identify key market segments, demographics, and emerging niches to inform marketing strategies.
Monitor and analyze competitors' activities, identifying strengths, weaknesses, and potential threats.

**Audience Insights**:
Collect and analyze data on audience preferences, consumption habits, and engagement patterns across various media channels.
Utilize qualitative and quantitative research methods to develop a deep understanding of target audiences.

**Consumer Surveys and Focus Groups**:
Design, coordinate, and execute consumer surveys and focus groups to gather valuable insights.
Analyze survey data and qualitative feedback to extract actionable recommendations.

Data Interpretation and Reporting:
Interpret complex data sets, translating findings into clear and concise reports or presentations.
Generate insights that guide marketing campaigns, content creation, and audience engagement strategies.

**Content and Campaign Analysis**:
Evaluate the performance of media content, advertisements, and marketing campaigns using relevant metrics.
Collaborate with content creators and marketing teams to optimize strategies based on data
- driven insights.

**Strategic Recommendations**:
Provide strategic recommendations based on research findings to enhance marketing effectiveness and achieve business objectives.

Work closely with stakeholders to align research insights with overall marketing strategies.
**Technology Utilization**:
Leverage advanced analytics tools and software to extract meaningful insights from large datasets.
Stay updated with industry-specific research methodologies and tools.

**Collaboration and Communication**:
Collaborate with cross-functional teams, including marketing, content, and sales, to ensure research supports integrated strategies.
Clearly communicate research findings and insights to non-technical stakeholders.

**Qualifications**:
Bachelor's degree in Marketing, Market Research, Business, or a related field (or equivalent experience).
3-5 years of experience in marketing research, preferably within the media sector special with government sector project.
Proficiency in utilizing market research tools, data analytics software, and survey platforms.
Strong analytical skills with the ability to derive actionable insights from data.
Excellent communication and presentation skills.
Detail-oriented mindset with a focus on accuracy and quality.
Familiarity with media industry trends, platforms, and digital marketing strategies.
Ability to work independently and collaboratively within a team.
Problem-solving aptitude and a proactive approach to research challenges.

Ability to commute/relocate:

- Abu Dhabi: Reliably commute or planning to relocate before starting work (required)