Senior Director of Marketing

2 weeks ago


Abu Dhabi, United Arab Emirates Mandarin Oriental Hotel Group Full time
Responsibilities

  • Strategic Oversight: Formulate and implement comprehensive marketing and communication strategies to elevate the brand and drive business growth.
  • Team Leadership: Lead and mentor a team of marketing and communications professionals, ensuring alignment with strategic goals.
  • Budget Management: Oversee the marketing budget, ensuring efficient resource allocation and measuring the ROI of initiatives.
  • Partnership Development: Cultivate relationships with media, influencers, and industry partners to boost brand visibility and reputation.
  • Customer Insight: Leverage market research and guest data to refine marketing strategies and enhance engagement.
  • Crisis Management: Expertly handle public relations challenges, safeguarding the brand’s reputation and addressing negative perceptions.

Experience And Background

  • Seasoned Professional: 12 + years in Marketing and Communications, strong focus on luxury industries.
  • Proven Achievements: Demonstrated success in crafting and executing high-impact marketing campaigns and elevating brand prestige in the luxury market.
  • Educational Qualifications: An advanced degree in Marketing, Communications, Business Administration, or related fields is advantageous, as are specialized certifications in luxury brand management or digital marketing.

Key Competencies and Expertise

  • Luxury Market Insight: In-depth knowledge of the ultra-luxury market, including trends, customer behavior, and competitive dynamics.
  • Strategic Vision: Expertise in developing and executing sophisticated marketing strategies that align with the business’s luxury brand identity and business objectives.
  • Creative Leadership: Skilled in guiding the creation of high-end content and campaigns that captivate an affluent audience.
  • Brand Stewardship: Proficient in managing and enhancing the hotel's brand image, ensuring consistency across all communication channels.
  • Digital Savvy: Strong understanding of digital marketing, social media, CRM systems, and data analytics.
  • Business Acumen: Proficient in overseeing various operational aspects within a multifaceted resort complex.

Personal Attributes

  • Sophisticated Communication: Maintain an elegant and polished communication style suited for high-net-worth individuals and luxury brand stakeholders.
  • Innovative Approach: With a forward-thinking mindset, stay ahead of industry trends and embrace new strategies to distinguish the resort in a competitive market.
  • Cultural Sensitivity: Exhibit awareness and respect for diverse cultural nuances, crucial for an international clientele and team.


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