Brand Manager Baby Food

4 weeks ago

Dubai, United Arab Emirates Nestlé Full time
Position Summary

Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

Deep dive into the consumer understing in coastal arabia & develop a clear strategy to ensure an updated consumer understanding, ahead of the latest trends. Helps in Building strong brands to answer target consumers needs and generate strong business results. Contributes to the Consumer strategies for the Cluster, by leading the flawless development & execution of a relevant portfolio (I&R) & best-in-class localized Consumer Engagement (Education content development, Digital & on ground activation...), in line with the overall MENA strategy.

A DAY IN THE LIFE …

Consumer & Shopper Centricty:

Supports in data and inputs gathering to participate to the category Ideation & pipeline, helping identifying confirmed and emerging opportunities and trends and prioritization for the cluster.

Business Planning:

Supports in building and implementing a strong cross-functional plan in alignment with Cluster Teams and HO Category team:

  • Portfolio strategy implementation in the cluster: following the role of each brand/segment by country, supports in PFME planning and tracking at cat. /brand/cluster/OPC based on the pre-defined budgets, with recommendation to optimize/revise to be submitted to Cluster Marketing Manager/ Cluster SBM
  • Pricing strategy by brand (following the overall guidance provided by HO…) by OPC: Contributes to the recommendations and implementation of price/pack/formats. Process of formats review will follow the I2L governance
  • Contributes to ICP plans on the Annual MENA Brand Guidance, under the guidance of SBM/MM
  • Work on the promotional plans in line with the promotional strategy, and ensure cross-functional coordination with relevant stakeholders (CDT Cluster, A&P, HO when relevant…)
  • Tracks the brand performance and brand health tracking. (i.e. Brand Plans by Country): the plan follows the overall guidance but should be clearly articulating the activations and any local initiatives, highlighting gaps in support needed.
  • Actively participate to the Monthly review with HO
  • Ensure close follow-up with Cluster CDTs: alignment on activities, calendars, implementations to ensure adherence to ICP, with needed corrective actions

Brand & Communication activation & deployment - under the lead of SBM/ CMM:

On Centralized brands:

Further localize, adapt and amplify the overall campaigns, recommending local touchpoint plans, developing media planning with 1 integrated media brief (excl. Panarab specific case) brands activation, influencers briefing and deployment, with the support of Media team, A&P, eBusiness … (Process & authority matrix to be reviewed)

Local campaigns (local creation):

Participates to the full process from briefing to post-launch, In partnership with the brand Gatekeeper to ensure consistency and under the Cluster Marketing Manager lead. Follow the guidance on Regional Brands:

i.e. Big idea, engagement strategies, Brand properties and mandatory executional elements (TOV, Casting requirements, appetite shots…) to ensure ONE BRAND external impact and building

  • Connect with eBusiness teams to reinforce branding and key content development, with localized CEF when relevant and tracking the relevant digital/eBusiness KPIs (incl. internal and industry benchmarking) to ensure achievement of targets.
  • Shopper communication support to CDT Cluster

I&R Deployment

For Multi-clusters I&R: Helps/contributes in inputs to business case, and work on the launch plan in the respective cluster, If harmonized FERT Codes, it is handled by the project team HO. If local it is handled by local team

For local I2L (specific I&R needs): Supports the identification phase, and work on the launch plan, in alignment of the I2L governance (i.e. aligned with the strategy in place)

Drives the packaging in the respective cluster (dedicated SKUs) –following the packaging guidelines, and coordinates the process with D2D delivery team

What Will Make You Successful ...

  • Minimum 4 to 5 years experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG - At least 3 in Marketing.
  • Experience working in cross functional teams incl. Core Brand Building critical experience
  • Builds understanding of key drivers of brand/product and how to action them.
  • Experience in product launch and renovation projects working with cross functional teams.
  • Higher education in business management and marketing with excellent track record.
  • Strong learning agility.
  • Project management skills.
  • Strong relationship management and communication skills.
  • Good understanding of digital marketing.'1-2 years experience in pure digital & social marketing is a plus.
  • Experience/ good understanding of digital media and eCommerce.

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