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Regional Senior Manager – Brands

4 months ago

dubai, United Arab Emirates Mars Full time
Job PurposeDesign and deliver big, breakthrough digital first ideas, leveraging a new mix of fit for purpose agency partners, platforms and ecosystems to enable delivery of all consumer brand communications for the enterprise.for supporting the development and delivery of region-specific content. Stewardship of regional jewel brands, acting as Regional Brand leaderKey ResponsibilitiesThis role has responsibility and accountability for delivery of brand communications for Mars Wrigley markets in MEA cluster, based on aligned priorities coming out of Enterprise Brand Council.Briefing and leading work based on brand briefs coming from region needs/ outagesLeading the creative process from brief to execution including research with relevant experts (HI)Partnering with markets and relevant functions (media/social/) to ensure ideas travel across relevant media channels and platformsDefining relevant measurement and tracking of impact and ROILeading and supervising Design artwork for Brands and portfolio initiativesContext & ScopeKey focus of this role is leading and driving the creation of relevant brand communication across the portfolio for the enterprise. Being able to build equity and value through relevant proven communications that work in multiple markets in MEA cluster. This role will require multiple stakeholder management across agency partners as well as internal cross functional teams – media/social/ data & analyticsEducation & Professional Qualificationsdegree qualifiedyears’ experience minimum in relevant brand building and strategic marketing and communications roles across markets and cross cultural perspective is preferredKnowledge / ExperienceExperience in building brands through communications – across multiple platformsAbility to set and achieve goals and manage multiple projects and prioritiesExcellent communication and presentation skills (oral and written)Ability to create strong relationships across internal departments and external agency partners
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