Field Marketing Manager

1 month ago


dubai, United Arab Emirates Instashop Full time
InstaShop: Shops you love delivered better
Role overview
Application
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Field Marketing Manager Marketing - United Arab Emirates, AE - Full time - 881
InstaShop, headquartered in Dubai, is the leading online marketplace for supermarkets, pharmacies, pet shops and other businesses in the Middle East. With a young and motivated team and an office resembling the ones of startups in San Francisco, InstaShop is the right company for individuals passionate about adding value within a fast-growing technology company.
With an ambitious plan of increasing InstaShop’s in-store and fleet visibility across the region, the Field Marketing Manager would be responsible to develop and execute an effective Out-of-Home branding strategy in-line with the brand and store guidelines. Putting your analytical skills into play, you would also be responsible to measure the impact of your execution.
Primary responsibilities:
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Develop and execute field marketing strategies to increase brand awareness and engagement in the local market.
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Work closely with partner shops to facilitate the integration of our brand elements into their physical locations.
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Work closely with the fleet department to facilitate the fleet branding, budget needs, forecasts etc.
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Collaborate with the creative team to develop eye-catching branding materials for the company's fleet and shop branding activations.
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Oversee the implementation of fleet and shop branding, ensuring it aligns with the brand guidelines and presents a strong, consistent image
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Monitor the maintenance and quality of fleet branding materials, making necessary updates as needed
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Provide support and guidelines to partner shops to ensure our brand is well-represented in their spaces.
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Conduct regular assessments to ensure partner shops maintain branding standards.
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Plan and implement promotional events, campaigns, and activities in coordination with the Marketing team.
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Track and report on key performance metrics related to field marketing efforts.
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Provide regular reports and insights to help refine branding strategies and measure their impact.
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Analyze the effectiveness of field marketing initiatives and adapt strategies as needed.
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Collaborate with the Marketing, Branding, and Operations teams to ensure a cohesive approach to branding across all touchpoints.
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Provide support with managing the supplier and third-party agency relationships
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To use the InstaShop services as per the company policies in order to provide feedback on how to improve the service
Requirements:
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Prior experience in field marketing related roles or client relations, especially in the retail sector/e-commerce industry
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Strong project management and organizational skills
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Strong written, and verbal communication and interpersonal skills
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Strong negotiation skills
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Cooperative character always willing to support team members
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Ability to work independently or in groups
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Strong PowerPoint and Excel skill
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