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Field Marketing Manager

3 months ago

Dubai, Dubai, United Arab Emirates Veeam Full time

Veeam, the #1 global market leader in data protection and ransomware recovery, is on a mission to empower every organization to not just bounce back from a data outage or loss but bounce forward.

With Veeam, organizations achieve radical resilience through data security, data recovery, and data freedom for their hybrid cloud.

The Veeam Data Platform delivers a single solution for cloud, virtual, physical, SaaS, and Kubernetes environments that gives IT and security leaders peace of mind that their apps and data are protected and always available.

Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 450,000 customers worldwide, including 74% of the Global 2000, who trust Veeam to keep their businesses running.

Veeam is seeking a field marketing manager with establissed experience in driving multi-touch marketing activities across Middle East and CIS.

The Field Marketing Manager will report to the Field Marketing Director – EMEA East and will work closely with the local sales stakeholders to support the growth of sales pipeline and market share of Veeam's business in these areas.

The Field Marketing Manager will partnership with the regional field, Inside and channel sales to execute against local objectives whilst working to the broader global strategy of strengthening Veeam's position in the market.

This is an exciting opportunity for an individual to join a mature team within a successful and ambitious software vendor.


Job Function and Key Responsibilities:
Act as a counterpart with Country leader in creating and executing growth strategy.

Develop, elevate & execute with the team a quarterly local strategic GTM plan to achieve and support sales growth objectives in line with :
Regional Marketing budget, company priorities, local market expectation, compelling event and the country GTM sales.
Set up a programmatic and measurable marketing mix – Veeam and Channel led (to/thru distris, VARs, VCSPs)- based on historical data and expected ROI, reflecting Customer buying journey, leveraging Veeam messaging & key assets and partnering with our Ecosystem (Alliances, SI) to support all our segments (Enterprise, Commercial, Velocity)

Execute campaigns targeting various account types, audiences (EDM, TDM) & personas to drive engagement in segments :

Online & offline events, digital campaigns, Telemarketing, ABM programs (1:Many, 1:few, 1:1), Vertical programs, Channel/ Alliances activities - as part of nurturing and integrated approach to deliver a seamless and customer-centric experience.

Develop net new creative tactics depending on the segmentation and the needsBuild and maintain close collaboration with Sales both inside/ field
  • Work hand to hand, understand the needs, the expectations and agree on a joint plan to accelerate market penetrationEstablish strong relationships with our ecosystem : Top resellers, Distrbutors/aggregators, VCSPs , Alliances and SI and deliver joint activities to complement the market reach and according to the local focus and priorities.
Align with other supporting marketing functions Social Media, Customer reference, Demand Center, Email team, MOPS and Finance.
Generate, track, monitor Marketing signals and get the best campaigns efficiency with proven ROI (including Channel) and hit pipeline KPI – working very closely with our SDR teams and adjust programs as necessaryAnalyze KPI attainment for future marketing investment decisions
  • Understand GC pipeline logic & campaign attribution model, track pipeline results thru meaningful dashboards and identify best sources of pipeline creation depending on the targeted audiences & personasWork with our PR team and PR agency to ensure a good press coverage and identify appropriate press opportunities to increase awareness of Veeam in Iberia.

Manage quarterly budgeting and reforecastingRequired Skills and Experience:

A minimum of 3 years' experience in a B2B technology providerAbility to execute in a fast-paced environment, cross-functional team environmentUnderstanding of the roles played by alliance partners, System Integrators, distributors, Channel partners and Cloud services providersAbility to define marketing objectives, track and evaluate resultsExperience in working with agencies and suppliersKnowledge in Data protection/ cyber security market, Microsoft & AWS technologies and Kubernetes environment will be a plus.

Ability to assist in multiple projects simultaneously while effectively managing time and ensuring budgets and deadlines are metSelf-starter with a sense of urgency and strong work ethicSpeaks and writes English fluently, Arabic nice to have#LI-SB1

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law.

All your information will be kept confidential.

Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice .

The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes.

By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice .

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