Chief Growth Officer

Job Description - Chief Growth Officer (240001JR)
Job Description
Chief Growth Officer
-
(
240001JR
)
Description
The CGO is the growth-hacker in an organization: growth hacking is laser focused on specificKPIs—customer acquisition, repeat buyers, customers perception, branding, and eventually sales.We are looking for an entrepreneurial Chief Growth Officer with a track record of scaling growth initiatives.We seek a leader with 15+years of experience in managing teams and possessing a diverse skill set inomnichannel branding and marketing (both offline and onsite). The leader will be adept at understandingdata, tracking performance metrics and excelling in creating systems & processes which can adapt tofast-paced growth, while reacting to required iterations. The leader would be a data-drivendecision-maker, but has a strong background in managing relationships with internal and externalstakeholders, contributing to organizational success.Key Aspects of the Role: You will lead our demand generation efforts across markets. Your primaryfocus will be on:Strategy, Budgeting and Spend1) Be the owner of the business growth strategy. Determine spend budgets based on businessgoals in terms of GMV and net profit.2) Own the marketing budget and optimize for customer acquisition, repeat buying, brand buildingand customer loyalty.Acquisition Marketing - Digital Marketing & SEO3) Work with the digital marketing head to identify the optimal strategies across digital channels likeSnap, TikTok, Meta, Google and others. Lead a high-potential team to deliver effectivemulti-channel marketing campaigns, optimizing for ROI on spend.4) Work with content and creative teams to identify messages/content/creatives that resonate withcustomers, while setting up a process to iterate under performing campaigns.5) Work with agencies where necessary to build channel performance, where inhouse performanceis subpar, until we can build the required ROI internally.6) Build out the influencer strategy for Styli, while managing spend, through performance basedincentives for influencers. Increase influencer driven revenue.7) Establish key performance indicators (KPIs) and metrics to track the effectiveness of growthinitiatives across various channels and activities.8) Develop and implement an SEO strategy to improve the visibility and ranking of the company'swebsite in search engine results pages (SERPs), driving organic traffic and maximizing customeracquisition opportunities.9) Conduct thorough keyword research to identify relevant search terms and phrases with highsearch volume and low competition, optimizing website content, metadata, and structure to targetthese keywords effectively.10) Optimize on-page elements, including title tags, meta descriptions, heading tags, and image alttext, to align with target keywords and improve search engine visibility and click-through rates.Retention Marketing - CRM & Loyalty11) Develop a CRM strategy that leverages all available CRM sources, including push notifications,WhatsApp, email marketing, and other communication channels, to effectively engage withcustomers throughout their journey.12) Define segmentation strategies to tailor communication and marketing efforts based on customerpreferences, behaviors, and transactional history, ensuring relevance and personalization.13) Balance between branding initiatives and transactional activities within the CRM strategy, aligningmessaging and content to both build brand awareness and drive conversion.14) Reassess the customer loyalty program and its effectiveness in building a loyal base of repeatcustomers.15) Create a strategy for a vibrant customer community platform, which allows us to build long termloyalty. This can be through forums, reward programs, social media interventions, among others.16) Develop and implement a robust Net Promoter Score (NPS) strategy to measure customersatisfaction and loyalty, leveraging feedback to drive continuous improvement and enhance theoverall customer experience.Brand Building, Creative Marketing & Partnerships17) Lead the brand building and awareness efforts for Styli through offline advertising. Optimize forcost by building a strategy, which utilizes Landmark group assets, including the retail footprint.18) Build out our presence across media channels like print, social and others, through newsworthyanecdotes, which contributes to building a 360 degree marketing plan, aimed at increasing ourshare of customer mindspace.19) Build out a partnership strategy, which allows Styli to leverage cross collaborations with otherindustry players like financial institutions and hospitality players among others, increasing ourpotential customer base.20) Manage PR initiatives to generate positive media coverage and enhance brand reputation,including press releases, media relations, and influencer partnerships.21) Direct imaging and graphic design projects to maintain a visually cohesive brand identity andcreate impactful visual assets for marketing campaigns and product packaging.22) Identify strategic partnerships and collaborations with complementary brands, influencers, andorganizations to amplify brand reach and drive mutual business objectives.23) In partnership with buying teams, own the detail page content. Ensure correctness of attributes,reduce DPMO on pages with images and content, actively managing pages, where there isinventory and removing those where inventory is reducing.24) Oversee copywriting initiatives to ensure consistent messaging and brand voice across allmarketing channels, including website content, advertising campaigns, and promotionalmaterials.25) Drive content marketing efforts to create compelling and relevant content that inspires customers,fostering brand awareness and affinity.Product Marketing - Storefront & Promotions and Events26) Take ownership of the storefront strategy, ensuring that it aligns with the overall businessobjectives and reflects the brand identity and values effectively.27) Optimize for experiments, which allows the best creatives to be placed on different parts of thestorefront.28) Implement A/B testing and multivariate testing methodologies to experiment with different layouts,designs, and features on the storefront, identifying high-performing creatives and elements thatresonate with the target audience.29) Optimize the placement of creatives, product recommendations, and promotional banners acrossdifferent sections of the storefront, optimizing the customer journey for conversion by encouragingdiscovery.30) Monitor key performance indicators (KPIs) such as bounce rate, time on site, and conversionrate, using analytics tools to track the impact of storefront optimizations and iterate on strategiesbased on data-driven insights.31) Own the promotions and events calendar. Drive the strategy for meaningful customer acquisition.Customer Experience Optimization:32) Drive initiatives to enhance the end-to-end customer experience, including website usability,checkout process optimization, and post-purchase support. Utilize customer feedback and dataanalytics to identify pain points and opportunities for improvement, ensuring customer satisfactionand loyalty.33) Develop and implement strategies to maximize customer lifetime value, focusing on increasingcustomer retention, repeat purchases, and average order value.34) Utilize data analytics and segmentation techniques to identify high-value customer segments andtailor marketing campaigns and loyalty programs to their specific needs and preferences.35) Collaborate with cross-functional teams to enhance the end-to-end customer journey, from initialacquisition to post-purchase engagement, to maximize CLV and foster long-term customerrelationships.36) Continuously monitor CLV metrics and performance trends, identifying opportunities forimprovement and innovation to drive sustainable revenue growth and profitability.Advertising37) Own website real estate to create monetization initiatives, in terms of seller funded ads. Findways to monetize real estate with a service driven rate card for sellers.Marketing Tech38) Collaborate with the technology teams to identify, implement, and optimize marketing technologysolutions that enhance campaign effectiveness, streamline processes, and drive efficiency.39) Lead the evaluation and selection of martech platforms and tools, ensuring alignment withbusiness objectives and scalability to support future growth.40) Implement automation tools and workflows to streamline marketing operations and enhancecustomer engagement across multiple touchpoints.Mechanisms & Processes41) Build out a new product launch strategy. Work with buying teams to create a launch methodologywhich resembles drops, creates FOMO for customers, while driving traffic to new launches.42) Create an active feedback loop with buying and sourcing teams on products that work and whichare below benchmark performance, in terms of traffic and conversion. Provide directionalguidance on pricing trends, which see highest conversion by category.43) Create the right strategy for markdown removals. Create navigational ease for markdowns andstock for liquidation.Team Building and Leadership44) Build and lead a high-performing growth team, fostering a culture of collaboration, innovation, andcontinuous learning.45) Provide mentorship, guidance, and professional development opportunities to team members tosupport their growth and career advancement within the organization.
Qualifications
. Primary Location
Primary Location
:
AE-AE-United Arab Emirates
Work location/ موقع العمل
:
Landmark Group Tower - Dubai
Landmark Group Tower, Dubai Marina, , Dubai20011
20011#J-18808-Ljbffr

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