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Marketing Lead | Publitas.com Abu Dhabi

4 months ago

abu dhabi, United Arab Emirates Publitas.com Full time
Marketing Lead| Publitas.com Abu DhabiAs employers, we care about people and impact. This means that results matter more than hours spent. We want everyone to work on their own terms and enjoy life as a digital nomad. Travel the globe or simply work from your trusty sofa. You can connect remotely and be fully location independent.Publitas empowers businesses to deliver paperless discovery-commerce experiences that engage, inspire, and have the potential to reach more customers than was ever possible. We combine a healthy dose of persistence with the will to embrace crazy ideas and push new boundaries. Guided by a desire to do things better, we want to improve the world around us.Marketing Lead | Publitas.com Abu Dhabi | Apply Now5+ years in B2B SaaS marketing leadership roles in a global capacity.Understand B2B SaaS marketing (in the retail and eCommerce industries) inside-out, including recent trends in product-led growth and go-to-market strategies.Experience growing from 1M ARR to 10M ARR (and, ideally, beyond).Has previously owned and delivered on a lead/opportunity KPI.Relevant Martech experience. The ideal candidate can build the marketing tech stack, including setting up the attribution models and experience with implementing marketing automation systems (e.g., Marketo, Autopilot, Hubspot, Intercom, etc.).Experience working across the entire SaaS marketing funnel (customer acquisition, conversion, and re-engagement) across the whole marketing mix, including online and offline channels.Background in demand generation marketing tactics.Demonstrated ability to increase qualified lead volume.Experience in brand building and managing a PR agency.A background in owning and managing a budget, forecasting, and delivering on monthly goals of spending, CPL, CPA, CAC, ROAS, and retention.A strong strategic thinker who can translate quantitative and qualitative data/insights into solid marketing strategies and a highly organized “doer” with a data-driven mentality and a bias towards action and actionable results that can drive effectiveness and efficiencies over time.Deep expertise in ad/web/email reporting and analytics platforms, such as Google Ads/Analytics, Social Media platforms, Salesforce, Hubspot, etc.Experience working for a matrix organization.Experience in an early growth-stage company is highly preferred.Thrives in a lean, entrepreneurial environment. Comfortable putting hands on the keyboard as necessary to drive progress in a lean start-up environment.Don’t miss out on this exciting opportunity – apply now at dubaiofferz.com
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