Lead- Mass Consumer Marketing

4 weeks ago

Abu Dhabi, United Arab Emirates First Abu Dhabi Bank (FAB) Full time
Company Description

First Abu Dhabi Bank is an inclusive environment where each person values the experiences, perspectives, ideas and beliefs of others. We’re in a unique position to learn from all our colleagues, combining international experience with deep cultural knowledge and local expertise. At FAB, you’ll have the support of your team and a strong relationship with your line manager, who will trust you with responsibility and recognize your good performance. As we embrace different ways of seeing the world, listening to each other and respecting different viewpoints, we grow stronger – together.

Job Description

The AVP Marketing Business Partnerships is responsible for creating and executing consumer focused marketing campaigns and activities across a portfolio of products to drive revenue and acquisition across new to bank and existing customers.

The role reports to the VP Marketing Business Partnerships CBG Credit Cards. This role can be based in either Dubai or Abu Dhabi with travel between emirates.

Job Specific Accountabilities

  • Develop overall marketing plans and execute all marketing activities and campaigns for cobrand credit cards, spends activities and FAB Rewards to deliver against set annual marketing objectives.
  • Lead the delivery of marketing campaigns and activities for assigned areas
  • Work with internal business stakeholders to deliver against requirements with quality marketing in the right channels at the right time
  • Manage above the line and below the line marketing requirements by working with creative, media and digital agencies starting with development of briefs through to execution
  • Work with third party partners to market co-branded products and collaborate on co-branded campaigns
  • Maximize the activation of FAB’s sponsorship assets to drive revenue or acquisition for products
  • Analyse customer intelligence and marketing channel effectiveness to create target audiences and deliver conversion driving assets to the right customer at the right time
  • Track marketing performance pre, during and post launch to ensure timely identification and effective resolution of corrective actions
  • Monitor competitive activity, industry trends and internal / external research and integrate where relevant into marketing briefs.
  • Ability to deliver on executional excellence, managing projects on time and within budget.
  • Specific Accountability
  • Work collaboratively across functions including creative, digital, social, ops, research, analytics, activation and PR across all products.
  • Functional areas covered: Credit cards (specifically cobrands), card spends, branches, sales, FAB mobile app and FAB Rewards.

Qualifications

  • Minimum Qualification
  • Bachelor’s degree in marketing or related discipline.
  • Minimum Experience
  • 8 years relevant experience in marketing with at least 5 years in similar positions of progressively increasing responsibilities.
  • Other required experience:
  • Experience in a marketing role working with agencies and teams.
  • Marketing background from FMCG / banking business preferred. Lifestyle brand experience a plus.
  • Experience of working with global, regional and local marketing teams with experience in the region and ideally also developed markets.
  • Outspoken creative ability and able to inspire others.
  • Able to build and execute on creative ideas.
  • Comfortable in understanding marketing strategies and plans.
  • Effective at decision making.
  • Drive for results.
  • Able to adhere to clear marketing processes and influence other departments to align.
  • Demonstrate a proactive, flexible and solution driven attitude and stress resilient.
  • Proven people skills and a strong leader, can influence and convince people. Team player.
  • Good communication and project management skills.
  • Dynamic personality, continually learn, innovative and consumer focused. Want the most out of career and life. Sense of humour and can bring a sense of fun, creativity and innovation to the workplace. Looking for out of the box thinkers.
  • Fluent in English and ideally Arabic also.
  • Computer literate and technology passionate.

Ability to travel between office locations for meetings and workshops.

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