Business Director

4 weeks ago

dubai, United Arab Emirates Publicis Media Full time
Business Director - Performance Marketing (Strategy)Full-timePublicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.This candidate will play a key role in developing, pitching and executing effective performance marketing strategies that drive results and growth for our clients.This individual will work closely with cross-functional media, creative and technical teams within their agency and will play a critical role in client pitches by providing expert guidance, showcasing the agency's performance marketing expertise, and helping to build trust with potential clients. By doing so, they can help the agency to win new business and drive growth.Why Work with Us?The Performance BU strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim to deliver the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including social, search, programmatic, commerce and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, TradeDesk and Amazon to deliver innovative solutions that helps deliver business results to our clients.The RoleThe ideal candidate will have 8+ years of experience in performance media strategy, strong technical skills, a high proficiency in leading self-serve performance media platforms and a deep understanding of industry trends and developments.Key Accountability:Developing performance marketing strategies: Developing and implementing customized performance marketing strategies that drive results for clients. This will include planning, technical setup, execution and optimization of performance media campaigns on various platforms such as search, social, programmatic, and mobile.Product Implementation: Developing GTM, budgeting and implementation plans for proprietary and/or third party offerings including performance media, commerce, data, dynamic creative optimization etc. for global clients with different market maturity levels and across different industries.Team Leadership: Developing and guiding agency performance and hybrid talent to instill a Performance driven culture that yields success for agency clients.Analyzing and optimizing performance: Analyzing the overall performance of the agency across accounts and making data-driven recommendations for improvement. This may involve using analytics tools and conducting regular performance reports.Staying up-to-date with industry trends: Keeping up-to-date with industry trends and best practices, and making recommendations to clients on new and emerging performance marketing channels.Building case studies: Supporting activation teams in designing, setting up and building case studies to showcase the success of our performance products and offering as well as our capability to continuously innovate and be first-to market in implementing performance products for our clients.Building relationships: Building and maintaining strong relationships with internal stakeholders, local market leads and clients, acting as a trusted advisor and thought leader in the field of performance marketing.Key OKRsIncrease client satisfaction by delivering compelling, relevant, and effective performance solutions that address the needs and objectives of potential clients.Contribute to the agency's revenue growth by winning new business and delivering results for clients.Successful training of agency performance and hybrid teams on implementing new products and technologies that enhance efficiency and effectiveness of performance campaignsEnhancing the agency's reputation as a powerful performance driven agency by delivering success stories, market first and winning pitch presentations.At least 8 years of experience in performance marketing.Results-driven, with a track record of delivering successful performance marketing campaigns and achieving KPIs.Strategic thinker with theability to leverage the latest proprietary and third party offerings to develop and implement compelling performance marketing plans that drive results.Excellent verbal and written communication skills and the ability to effectively communicate with stakeholders at all levels of the organization.Strong analytical skills and the ability to analyze and interpret data to make informed decisions and drive campaign optimization.Strong understanding of the latest trends, insights, and best practices in the performance marketing industry, and the ability to stay up-to-date on industry developments and key platform certifications.Problem-solving skills to identify and solve problems effectively and efficiently, and be comfortable working in a fast-paced and dynamic environment.Client-focused approach and the ability to build strong relationships with clients, partners and internal stakeholders.Preferred QualificationsPrevious experience working with global markets at different levels of data and product maturityBachelor’s degree in Marketing, Business, or a related field.Experience working with globally distributed cross-functional teams.
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