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Director Brand Advisory Accor One Living
4 weeks ago
Coordinating Residential Project Kickoff Sessions (aka “Envisioning Sessions”) with development partners and their sales & marketing teams, ensuring participation of key internal and external stakeholders (especially D&TS).Sharing understanding of target market & the ways in which homeowners are likely to use property. Workshop outcomes driven by consumer insights related to design (including: unit mix & residential amenities), customization of services, owner benefits & governing documents, sales and marketing strategy.Identification of key milestones and a critical path leading to commencement of sales and marketing. Identification of opportunities for Accor/relevant brand organization to collaborate and amplify planned marketing activity of development partner.Providing brand advisory services to development partners (advising on brand, sales, and marketing standards).Reviewing and approval of sales and marketing plan (including pricing and absorption), ensuring alignment to Market Study (working with relevant regional VP, Accor One Living). Vet regional marketing agencies, approve all sales and marketing consultants.Ensuring Development partners comply with all conditions to commence marketing.
Qualifications:Typical Background
Bachelor’s degree (or higher) in Marketing/Business/Hotel/Finance/Real Estate or similarMinimum of 10 years of relevant experience in residential real estate
A background in branded residential development and hospitality is extremely valuable, with a deep understanding of mixed-use development.Competencies:
Sophisticated marketing and brand management capabilitiesDeep knowledge of luxury consumersEntrepreneurial drive and energyExcellent interpersonal skillsExcellent communication skills enabling strong and effective relationships with internal and external stakeholders/departments
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