Corporate Director Of Marketing For The China Market
1 month ago
China marketGroup Director Social Media The clientLuxury hotel Group
Main duties and responsibilities: Develop and lead the overarching social media strategy that aligns with the luxury positioning of the Group and supports business objectives. Development of
ChinaSpecific Marketing Strategy: Craft and implement a marketing strategy
for the Group that is specifically tailored to the Chinese market
aligned with the corporate brand and global marketing strategy. Ensure
alignment with the overarching business objectives in the region and
effective execution of these strategies.Ensure marketing budgets
activities and engagement with external marketing agencies are wellaligned
with the marketspecific needs of the Chinese luxury hospitality sector.Lead inspire and
develop a marketing team focused on the Chinese market. Establish standards
for best practices and drive a highperforming team that understands the
nuances of the Chinese luxury hospitality industry.Partner with sales and
marketing teams to oversee direct channel marketing programs tailored for the
Chinese market ensuring these initiatives significantly impact revenue
growth.Interact with key
stakeholders and General Managers for campaigns that have both a regional and
Chinaspecific focus.Ensure that marketing
strategies not only align with the brand strategy but also resonate
with Chinese consumers and stakeholders adapting brand and performance
application for the Chinese market as required.Initiate and lead market
research and customer insight projects within China to identify direct
business opportunities and innovative revenuegenerating products or
services.Work with revenue and
distribution team to develop innovative and profitable digital marketing
strategies with a special focus on platforms and channels popular in China
to boost room bookings and brand presence.Oversee the management
and creation of marketing materials and localized advertising campaigns that
are specifically designed for the Chinese market.Lead the development of
strong marketing relationships and partnerships within the Chinese market.Coordinate and support
the creation and implementation of multiproperty seasonal offers and
regional campaigns with a creative media and activation approach that
appeals to the Chinese audience both at a brand and property level
(ownership and consulting).Develop marketing launch
campaigns for new property openings within the Chinese market ensuring they
are culturally sensitive and marketappropriate.Experience and qualifications:Excellent knowledge of the Chinese social networks & social mediaMust have Chinese (Mandarin) fluency
(written spoken)Bachelors degree in Marketing/ Business Studies or SimilarDesirable: Masters degree in Marketing or an MBAMinimum of 8 tears
experience in a similar Marketing position within hospitalityExperience with
luxury hotel brands (desirable)Analytical focus with strong quantitative & budget management
skillsExperience of creating annual marketing strategiesSkilled at creating senior level marketing reports and demonstrating
ROILead and develop high performance teamsRemote Work :
No#J-18808-Ljbffr
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Dubai, Dubai, United Arab Emirates CØMPΛNIUM Hospitality Full timePosition:Director of Marketing, China marketGroup Director, Social MediaThe client: Luxury hotel GroupMain duties and responsibilities:Develop and lead the overarching social media strategy that aligns with the luxury positioning of the Group and supports business objectivesDevelopment of China-Specific Marketing Strategy: Craft and implement a marketing...
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Dubai, Dubai, United Arab Emirates CØMPΛNIUM Hospitality Full timePositionDirector of Marketing - China marketGroup Director, Social MediaThe client: Luxury hotel GroupMain duties and responsibilities:Develop and lead the overarching social media strategy that aligns with the luxury positioning of the Group and supports business objectivesDevelopment of China-Specific Marketing Strategy: Craft and implement a marketing...
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Dubai, Dubai, United Arab Emirates CØMPΛNIUM Hospitality Full timePositionDirector of MarketingChina marketGroup Director Social Media The clientLuxury hotel GroupMain duties and responsibilities: Develop and lead the overarching social media strategy that aligns with the luxury positioning of the Group and supports business objectives. Development ofChinaSpecific Marketing Strategy: Craft and implement a marketing...
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dubai, United Arab Emirates CØMPΛNIUM Hospitality Full timePositionDirector of Marketing - China marketGroup Director, Social MediaThe client: Luxury hotel GroupMain duties and responsibilities:Develop and lead the overarching social media strategy that aligns with the luxury positioning of the Group and supports business objectives.Development of China-Specific Marketing Strategy: Craft and implement a marketing...
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