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Communications and Content Executive

1 month ago

dubai, United Arab Emirates JobFinder Spain Full time
Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University in London. The campus, which opened in January 2005, has over 5,000 students from more than 120 nationalities. As the University continues to grow, we are looking for an enthusiastic and experienced Communications and Content Executive to join the team, of whom will play a fundamental role in managing our external brand image as well as enhancing our brand positioning both in domestic and international markets. Job DescriptionThe Role You will be responsible for creating, improving, and maintaining content to achieve business goals through the development of a clear content strategy. You will need to be experienced in researching, sourcing, writing, and editing content. You will serve as the lead person for all matters relating to the media. You will need to take a journalistic approach to sourcing the content, working closely with the PR Agency to ensure that we are showcasing the brand across a range of different communication channels including the website.
We are looking for someone with a track record in delivering successful communications strategies and achieving student recruitment targets. You will need to be proactive and introduce innovative ideas based on data and insights.
Key areas of responsibility include:
Develop a content strategy aligned with short term and long-term student recruitment targets
Collaborate with the marketing and design team to plan content for all communication channels
Instigate, create and publish engaging and thought provoking content
Edit, proofread and improve on the quality of content and messaging
Provide content support for key stakeholders both internally and externally
Work closely with the Senior Marketing and Operations Manager and Assistant Managers to execute campaigns
Develop an editorial calendar and ensure content is readily available or source content from across the University to execute the calendar deliverables
Manage the relationship with the PR Agency to ensure that the University is prominently placed in the media
Manage and maintain a corporate portfolio of Middlesex University Dubai (including statistics, achievement, accreditations, and partnerships)
Prepare content writing tools that can assist the wider university to ensure the content being published is appropriate for print media, digital media etc.
Work closely with the Webmaster to ensure content is optimized for SEO and reducing bounce rates of web traffic
Generate new ideas to engage new audiences and keep up to date with marketing developments
Ensure compliance with law around copyright and data protection. RequirementsPost Holder Requirements The successful candidate will hold:
Proven work experience in Content and Communications
An Excellent command of spoken and written English
A motivated self-starter with a proven ability to effectively collaborate and deliver with a high level of accuracy and attention to detail
Knowledge of SEO and Web traffic metrics
Good organizational and time management skills
An impressive portfolio of written material, including feature articles.
Demonstrable expertise in developing and managing strong and effective internal relationships across a range of specialist internal stakeholders, including senior management.
Experience of producing/Initiating effective marketing campaigns
Honours degree or higher degree (or equivalent qualification) in a relevant field.
Minimum of two years’ recent relevant experience in a communications, content, journalism, editorial role or similar#J-18808-Ljbffr

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