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Category Insights Manager

1 month ago

dubai, United Arab Emirates Nestlé SA Full time
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The category insight manager owns business partnership with category teams to ensure future business growth identification and continuous improvement in knowledge of the category consumer and shopper across the region, building, inspiring, actioning upon, and instilling best in class consumer and shopper knowledge across the business.Business partnership to drive long-term growthSupports Generating Demand teams and corporate functions (General Management, Communication & Media, Nutrition, Corporate Communication ,Finance, Commercial Development teams)Ensures that marketing decisions (communications, marketing investment, I&R, portfolio management, opportunity prioritization etc) are based in insights and dataRecommends and executes the category research plan, working with the most effective internal and external partners to deliver the research planSupports development of MBS (incl. category and cross-category insights), ICP and other long-term strategic projects as required across MENAContinuously enhances CIMI toolbox seeking inspiration from the Nestle Global network, and the wider research industry, to strive for continual improvement of the CIMI functionAssess key supplier performances & drives continuous improvement, elevating work to drive greater commercial impactBuilding Winning Brands via Equity and Innovation expertiseManages brand health trackers and other brand equity studies. Is accountable for up to date and accurate understanding of the brand equity at all times.Leads the consumer innovation agenda, ensuring white space growth opportunities are identified and innovation opportunities are validated against the most important stakeholder of all – our consumer.Generates cross brand and category insights to drive transversal growth and supercharge existing insightsWhat will make you successful…At least 7 + years experience in market research at Nestlé, agency, or other clientside organizationA good grasp of quantitative, qualitative and ad hoc research foundation and designGood understanding of Nielsen and Kantar Worldpanel and its application to commercial decisionsExperience and comfort with influencing senior stakeholders and challenging to champion the consumerConfident communicator and storyteller, in both written and spoken formatsStructural thinking, developed analytical skills, ability to work with large amounts of data, analyze relationships and connect dots across data sourcesAbility to operate autonoumously, and pro-active with identifying opportunities and research gaps that help to drive category growthPOSITION SNAPSHOTPOSITION SUMMARYThe category insight manager owns business partnership with category teams to ensure future business growth identification and continuous improvement in knowledge of the category consumer and shopper across the region, building, inspiring, actioning upon, and instilling best in class consumer and shopper knowledge across the business.Business partnership to drive long-term growthSupports Generating Demand teams and corporate functions (General Management, Communication & Media, Nutrition, Corporate Communication ,Finance, Commercial Development teams)Ensures that marketing decisions (communications, marketing investment, I&R, portfolio management, opportunity prioritization etc) are based in insights and dataRecommends and executes the category research plan, working with the most effective internal and external partners to deliver the research planSupports development of MBS (incl. category and cross-category insights), ICP and other long-term strategic projects as required across MENAContinuously enhances CIMI toolbox seeking inspiration from the Nestle Global network, and the wider research industry, to strive for continual improvement of the CIMI functionAssess key supplier performances & drives continuous improvement, elevating work to drive greater commercial impactBuilding Winning Brands via Equity and Innovation expertiseManages brand health trackers and other brand equity studies. Is accountable for up to date and accurate understanding of the brand equity at all times.Leads the consumer innovation agenda, ensuring white space growth opportunities are identified and innovation opportunities are validated against the most important stakeholder of all – our consumer.Generates cross brand and category insights to drive transversal growth and supercharge existing insightsWhat will make you successful…At least 7 + years experience in market research at Nestlé, agency, or other clientside organizationA good grasp of quantitative, qualitative and ad hoc research foundation and designGood understanding of Nielsen and Kantar Worldpanel and its application to commercial decisionsExperience and comfort with influencing senior stakeholders and challenging to champion the consumerConfident communicator and storyteller, in both written and spoken formatsStructural thinking, developed analytical skills, ability to work with large amounts of data, analyze relationships and connect dots across data sourcesAbility to operate autonoumously, and pro-active with identifying opportunities and research gaps that help to drive category growth#J-18808-Ljbffr

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