Digital Marketing Manager

2 weeks ago

Dubai, Dubai, United Arab Emirates Niche Pack Full time 40,000 - 80,000 per year

Roles & Responsibilities

Campaign & Account Management

  • Oversee daily account health, optimization, and quality control across multiple platforms (Google, Meta, TikTok, Snapchat, Affiliates, Gupshup & Moengage etc.).
  • Execute and monitor bid strategies, targeting, creative testing, and budget pacing.
  • Conduct in-depth brand-level campaign analysis to identify opportunities for growth and efficiency.
  • Building customer journey / flow having and having deep knowledge about Push, In app, SMS, Mailer Campaigns.
  • Implement and maintain feed optimizations.

Planning & Strategy

  • Collaborate with Retail marketing teams on awareness and performance media plans.
  • Create media plans, ensuring alignment with revenue and ROAS targets.
  • Develop strategies for new account launches and market expansions.
  • Lead deep-dive brand performance analyses to inform strategic decision-making.

Collaboration & Stakeholder Management

  • Lead weekly and monthly meetings with brands and internal stakeholders.
  • Work closely with Retail marketing teams to align calendars, promotions and campaign priorities.
  • Coordinate with cross-functional teams on key projects, platform updates and marketing initiatives.

Reporting & Analysis

  • Review and share weekly performance reports, highlighting key trends and actionable insights.
  • Deliver monthly reports with comprehensive analysis of KPIs, performance drivers, and recommendations.
  • Maintain and update cost trackers, target sheets, and other financial alignment tools.

Required Skills and Qualification:

  • Analytical skills for data-driven decision making.
  • Expertise in paid media platforms such as Google, Meta, Snapchat, TikTok, Moengage/Webengage & Gupshup
  • Strong communication and collaboration skills.
  • Ability to manage and optimize multiple campaigns across diverse platforms.
  • Excellent analytical skills with experience using GA4, Data Studio, or other BI tools.
  • Education: University degree in marketing, Strategic Analysis, or related field.
  • 4-5 years of experience in performance marketing ideally within luxury ecommerce
  • Proven track record of developing and implementing successful performance marketing strategies for e-commerce brands.
  • Strong understanding of business analytics and data-driven decision-making.
  • Excellent communication, collaboration, and interpersonal skills.
  • Ability to manage multiple projects simultaneously and prioritize effectively.

Job Type: Full-time

Pay: AED4, AED8,000.00 per month

Education:

  • Bachelor's (Required)

Experience:

  • Digital Marketing: 2 years (Required)
  • E-Commerce: 1 year (Preferred)

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