Digital Marketing Manager

5 days ago

Abu Dhabi, Abu Dhabi, United Arab Emirates IMKAN Properties Full time 100,000 - 120,000 per year

Digital Marketing Manager

The Digital Marketing Manager is responsible for planning, implementing, and managing the company's digital marketing strategy to drive brand awareness, generate qualified leads, and support property sales. The role requires a strong understanding of the UAE real estate market, digital advertising platforms, and performance analytics.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies aligned with business objectives and project launches.
  • Manage all digital channels including website, SEO/SEM, social media, paid campaigns, CRM, and email marketing.
  • Plan and oversee online advertising campaigns (Google Ads, Meta, LinkedIn, YouTube, programmatic, etc.) to maximize ROI.
  • Drive lead generation initiatives for ongoing and upcoming projects, ensuring quality leads are delivered to the sales team.
  • Collaborate with internal teams and external agencies to deliver creative digital content and campaign assets.
  • Manage website content and ensure optimal user experience and lead tracking.
  • Monitor and report on digital performance metrics (traffic, leads, engagement, conversions) and optimize campaigns accordingly.
  • Oversee marketing automation and CRM integration to enhance customer journey and retention.
  • Stay updated on emerging digital trends, competitor activities, and market innovations relevant to real estate marketing.
  • Coordinate with branding and offline marketing teams to ensure consistent messaging across all platforms.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Digital Media, Communications, or related field (Master's preferred).
  • Minimum 7–10 years of experience in digital marketing, with at least 3 years in the UAE real estate industry.
  • Proficient in Salesforce with at least 3 years of hands-on experience, including Marketing Cloud.
  • Proficiency in data visualization tools such as Power BI or Looker Studio
  • Proven experience managing digital campaigns for property launches and brand-building initiatives.
  • Strong understanding of digital tools and analytics (Google Analytics, Tag Manager, Meta Ads Manager, HubSpot, etc.).
  • Excellent command of English; Arabic proficiency is an advantage.
  • Creative mindset with strong analytical and project management skills.

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