Marketing Manager

About Dubai Holding Entertainment:

Dubai Holding Entertainment offers an impressive range of destinations and attractions that enhance the appeal and competitiveness of Dubai as an international tourism and leisure hub, with the added value of the quality of the facilities and the high standards of training, supervision, and security.

Ain Dubai, the tallest observation wheel in the world, is the jewel of the Bluewaters extraordinary and one-of-a-kind experience and is set to offer a majestic new experiential perspective from the eye in the sky across Dubai's mesmerizing skyline.

Global Village is one of the longest established tourist attractions in Dubai having opened its doors in 1997. It offers world-class cultural and family entertainment, featuring 26 international pavilions and millions of visitors every season.

As the most recent attraction within Dubai Holding Entertainment, Dubai Parks and Resorts is the Middle East's largest multi-themed leisure and entertainment destination comprising of three separate theme parks: MOTIONGATE Dubai, LEGOLAND Dubai and LEGOLAND Water Park.

Leading destinations and attractions by Dubai Holding Entertainment also include Coca-Cola Arena, the largest multipurpose indoor arena in the Middle East; Roxy Cinemas, a premiere theatre experience; and The Green Planet in City Walk, a destination that recreates a tropical forest and many more.

Dubai Holding Entertainment owns the largest radio network in the region. Arabian Radio Network (ARN) is the most dynamic multiplatform broadcaster in the UAE and is at the forefront of innovation. It provides advanced in-studio cameras, broadcasting on-air, online on smartphone apps and the Apple TV platform. ARN has ten radio stations, including Dubai Eye, Virgin Radio, Al Arabiya and Hit – reaching over 200 nationalities and 4 million listeners each week in seven languages.

Building on ARN's commitment to embracing the future and being able to provide access to the best marketing platforms in the region, MPN by Dubai Holding Entertainment is a multimedia sales house, operating premium out-of-home assets, video production, event sponsorship and activations.

Job Overview:

Here's your chance to step into the role of
Marketing Manager
at
Dubai Parks and Resorts
Part of
Dubai Holding Entertainment
. In this position, you'll take on key responsibilities that include:

The Marketing Manager is responsible for developing, implementing, and managing marketing strategies that drive brand awareness, customer engagement, and business growth. This role leads market research, campaign planning, and cross-channel marketing initiatives to effectively promote products or services. The Marketing Manager collaborates with internal teams and external partners to ensure alignment with business goals and to maximize marketing ROI.

Key Accountabilities:

Marketing Strategy Development & Execution

• Design and implement comprehensive marketing plans aligned with business objectives.
• Identify target audiences and develop tailored campaigns to drive brand awareness and sales.

Campaign Management

• Plan, execute, and monitor multi-channel marketing campaigns (digital, print, events, social media, etc.).
• Measure and analyze campaign performance, optimizing tactics to maximize ROI.

Market Research & Analysis

• Conduct market research to identify trends, competitor activities, and customer insights.
• Use data-driven insights to inform marketing strategies and product positioning.

Brand Management

• Maintain brand consistency across all marketing materials and communications.
• Develop and enhance brand identity to strengthen market presence.

Budget Management

• Prepare and manage the marketing budget, ensuring effective allocation and cost control.
• Track expenditures and assess financial performance of marketing activities.

Collaboration & Stakeholder Management

• Work closely with sales, product development, and other departments to ensure alignment of marketing efforts.
• Manage relationships with external agencies, vendors, and media partners.

Team Leadership & Development

• Lead, mentor, and develop the marketing team to achieve departmental goals.
• Foster a culture of creativity, collaboration, and continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A Master's degree or MBA is a plus.

Experience

• Minimum 5 years of experience in marketing, with at least 2 years in a managerial or leadership role.
• Proven track record of planning and executing successful marketing campaigns.

Skills
:

• Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
• Familiarity with systems and collaboration platforms (e.g., Microsoft Teams, SharePoint) is preferred.
• Digital Marketing.
• Branding.
• Project Management.
• Strong verbal and written communication skills in English.
• Additional languages (e.g., Arabic) is an advantage.

About the Benefits:

In the world of entertainment, Dubai Holding Entertainment is dedicated to nurturing the talents and well-being of our team members. Join our dynamic and diverse workforce to enjoy a comprehensive benefits package that includes competitive compensation, exciting career development opportunities, and a collaborative and creative work environment. We strongly believe in empowering our workforce, as they play a pivotal role in shaping unforgettable entertainment experiences for tomorrow.

We are committed to attracting the brightest minds and nurturing the most innovative candidates who aspire to make a significant impact on the future of the entertainment industry in Dubai. At Dubai Holding Entertainment, we embrace equal opportunity and promote a discrimination-free environment where everyone's unique talents and contributions are celebrated. Join us in crafting a thrilling and extraordinary tomorrow in entertainment