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Manager CRM

3 weeks ago

Dubai, Dubai, United Arab Emirates talabat Full time

Job Description

Role Summary/ Overview

  1. User lifecycle management: Own and optimize the end-to-end CRM lifecycle for a vertical, ensuring a seamless and value-driven customer journey, maximizing impact and optimizing ROI
  2. Campaign Development: Manage engaging CRM campaigns across talabat s owned channels, with a strong focus on driving user acquisition, increasing order frequency, and enhancing retention
  3. Experimentation & Insights: Design and launch A/B tests and other CRM experiments in collaboration with the Business Intelligence team, with the aim of uncovering actionable insights to continuously refine strategies and improve performance.
  4. Budget management: Own responsibility for the end to end CRM budget for some of the markets in which Talabat operates, closely coordinating with finance, planning and local marketing teams
  5. Team management: Manage a team to drive growth through CRM

As a Manager, you will own and implement CRM campaigns for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done.

What's On Your Plate?

  • Ideation of basic CRM campaigns around the customer lifecycle to meet business needs
  • Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
  • Monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
  • Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
  • Creating visibility for local marketing teams on performance and cost evolution
Desired Candidate Profile

Qualifications

What Did We Order?

  • Bachelor's degree with a strong data focus.
  • Minimum 3-4 years of proven relevant work experience in digital marketing, preferably in a fast-paced working environment
  • Experience in any area of digital marketing is valued, with prior exposure to CRM considered a strong advantage.
  • Strong data skills and advanced Excel proficiency are required.
  • Experience in working with CRM and campaign management tools like Braze or similar.
  • Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
  • Good time management skills.
  • Fluency in written and spoken English, Arabic is a plus
  • Good interpersonal, communication and presentation skills
  • Proactive, responsible, attention to detail and a good team player