Senior Marketing Manager

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We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.

About the Team

The Middle East Regional Marketing Team is responsible for the generation of pipeline in the region through the execution of demand generation activities across outbound, inbound campaigns and events. The team works closely with the local field sales, pre-sales, partner & alliances and value management teams by communicating plans and aligning campaigns to business objectives, as well as with the Pan-EMEA Marketing functions to elaborate integrated programs and events executed in the region.

About the Role

We are looking for a Senior Marketing Manager based in Dubai to support our growth strategy in the Middle East region. This is an as hands-on as strategic, multi-disciplinary and dynamic position, requiring close collaboration with the local Sales Teams, our Pre-Sales organisation, the Partner & Alliances Team, Value Management as well as Global and EMEA Marketing functions.

You will join our local team and work closely with EMEA-wide and global marketing colleagues across a number of functions such as corporate communication & PR, Digital and Social marketing, and Product Marketing. You will be based in our Dubai office and report to the Head of Marketing for the region.

What you will do

As a Senior Marketing Manager, you will design, execute and deliver high performing demand generation marketing campaigns, programs and events to a variety of target audiences, which drive the pipeline for our Sales organisation. The Senior Marketing Manager oversees regional marketing campaigns for the Middle East organisation ensuring they are effective and carried out according to the company's goals.

You will:

• Work closely with the local Sales Teams, be their first point of contact and align marketing campaigns to business and Sales team priorities
• Plan, design, execute and analyse Demand Marketing campaigns across all inbound and outbound channels
• Arrange and execute digital and in-person events
• Identify and develop new marketing opportunities based on customer, partner and sales feedback
• Review localisation of content and marketing assets in Arabic
• Project-manage all campaigns from beginning to end, ensuring they meet the target objectives
• Ensure all marketing campaigns are delivered on time and within budget
• Report on campaign ROI and provide recommendations to key stakeholders

About You

Basic Qualifications

• Currently in a similar role with a minimum of 5-8 years relevant B2B Marketing experience in a High Tech / software company, you're able to outline on your application a track record of success in relevant activities.
• Solid understanding of development and execution of integrated campaigns, events, ABM
• Strong EQ, self awareness and demonstrable track record in dealing with executives.
• Excellent verbal, written, visual/presentation skills in English and Arabic.

Other Qualifications

• Track record of managing multiple marketing programs simultaneously
• High energy, highly productive with strong self-starter initiative.
• Enthusiasm for challenges and strong work ethic with a 'can do' attitude
• Objectivity and openness to others' views while continuously building a positive team spirit
• Ability to deliver on time while achieving or exceeding business goals
• Experience in building, launching and reporting on campaigns using Salesforce and Tableau
• Experience in vertical marketing would be beneficial
• Experience using Workfront to manage projects is a plus

Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

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