Trade Marketing Executive

14 hours ago

Dubai, Dubai, United Arab Emirates GMG Full time

Who we are

GMG is a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors.

Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, and Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job Summary

GMG is seeking a
proactive and detail-oriented Retail Brand Marketing Executive
to lead the execution of retail brand marketing activities. This role plays a key part in bringing our brand concepts to life—tailored to customer preferences and store formats—through seasonal campaigns, product launches, and impactful in-store marketing initiatives.

The ideal candidate will have strong experience in
collaborating with marketing production agencies
, managing
trade marketing activities
, and
delivering premium in-store and brand experiences
.

Key Responsibilities

Campaign Execution & Tracking

  • Plan and execute
    seasonal brand campaigns
    , updates, and sale launches across GCC stores in line with the overall marketing strategy.
  • Ensure timely execution of marketing initiatives within approved
    budgets, timelines, and performance expectations
    .
  • Track campaign performance and deliver
    detailed recap reports
    for all activations.

Retail & Store-Level Execution

  • Drive flawless
    in-store execution
    of branding and marketing initiatives.
  • Conduct regular
    store visits
    to audit branding elements and take corrective action where required.
  • Ensure strong alignment with
    door formats, seasonal priorities, and product availability
    .

Cross-Functional Collaboration

  • Work closely with
    Operations, Brand, Product/Buying, and Visual Merchandising teams
    to ensure seamless execution.
  • Coordinate with suppliers and vendors to ensure
    on-time and cost-effective delivery
    of marketing materials.
  • Communicate seasonal brand narratives clearly and consistently across stores.

Planning & Project Management

  • Support planning, execution, recapitulation, and ongoing optimization of retail marketing projects.
  • Manage multiple initiatives simultaneously while maintaining attention to detail.

Qualifications and Skills

Education:

  • Bachelor's degree in
    Marketing
    ,
    Business Administration
    , or a related field.

Experience:

  • Minimum
    3 years of retail or trade marketing experience
    , preferably within the
    GCC region
    .
  • Demonstrated experience managing
    marketing production agencies
    and overseeing end-to-end production of branding materials.

Skills:

  • Proficient in
    MS Office
    (Excel, PowerPoint, Word).
  • Strong understanding of
    production processes
    ,
    material types
    , and
    costing
    .
  • Expertise in
    trade marketing
    , store layouts, POP executions, and promotional campaigns.
  • Excellent
    supplier management
    ,
    negotiation
    , and
    time management
    skills.
  • High attention to detail with a focus on delivering
    top-quality marketing executions
    .

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