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Digital Marketing Manager

2 weeks ago

Ajman, Ajman, United Arab Emirates FAM Holding LLC Full time

Key Responsibilities

  • Performance Campaign Strategy & Execution:
  • Develop and implement advanced performance marketing strategies across paid channels (e.g., Google Ads, Meta Ads, LinkedIn, TikTok, programmatic advertising) to drive property inquiries, sales, and brand visibility.
  • Optimize campaigns for key metrics such as cost-per-lead (CPL), cost-per-acquisition (CPA), and return on ad spend (ROAS).
  • Leverage PSI's technology stack to create personalized, high-converting campaigns targeting investors, homebuyers, and tenants.
  • Data Analysis & Optimization:
  • Utilize analytics tools (e.g., Google Analytics, Looker Studio, CRM platforms) to track campaign performance, identify trends, and provide actionable insights.
  • Conduct A/B testing, audience segmentation, and bid strategy adjustments to improve campaign efficiency and effectiveness.
  • Forecast campaign outcomes and budgets, ensuring alignment with PSI's sales targets and marketing goals.
  • Digital Channel Expertise:
  • Oversee SEO/SEM initiatives to boost organic and paid search rankings for PSI's property listings and services.
  • Manage retargeting campaigns to re-engage prospects and maximize conversion rates.
  • Stay ahead of digital marketing trends and platforms to recommend innovative tactics for PSI's audience ..
  • Leadership & Collaboration:
  • Mentor junior marketing team members, providing guidance on campaign execution, optimization techniques, and best practices.
  • Collaborate with sales, listing, and business development teams to align performance marketing efforts with inventory availability and client priorities.
  • Partner with creative teams to ensure ad content (visuals, copy, video) supports performance goals while maintaining brand consistency.
  • Budget Management:
  • Plan and allocate marketing budgets across channels, ensuring cost efficiency and adherence to financial targets.
  • Negotiate with vendors or ad platforms to secure competitive rates and maximize PSI's advertising investment.
  • Reporting & Stakeholder Communication:
  • Deliver detailed performance reports and presentations to senior management, highlighting successes, challenges, and strategic recommendations.
  • Act as a key point of contact for performance marketing updates, ensuring transparency and alignment with PSI's broader objectives.

Qualifications

  • Education: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. A Master's degree or certifications (e.g., Google Ads, Meta Blueprint) is a plus.
  • Experience:
  • 5+ years of experience in performance marketing or digital advertising, with at least 2 years in a senior or lead role.
  • Demonstrated success in managing large-scale paid media campaigns, ideally in real estate, e-commerce, or luxury sectors.
  • Experience in the UAE market
  • Skills:
  • Advanced proficiency in performance marketing platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.).
  • Expertise in analytics tools (Google Analytics, Tableau, or similar) and CRM systems.
  • Strong quantitative skills with the ability to interpret data and translate it into actionable strategies.
  • Exceptional project management and organizational skills, with a focus on meeting deadlines and KPIs.
  • Fluency in English (Arabic is an advantage).
  • Knowledge: Deep understanding of the UAE real estate market, digital advertising trends, and consumer behaviour.
  • Personal Attributes:
  • Results-oriented with a proactive, problem-solving mindset.
  • Leadership capabilities with a collaborative approach to teamwork.

Adaptable and innovative, thriving in a fast-paced, high-growth environment

نوع الوظيفة: دوام كامل

الراتب المدفوع: AED١٫٠٠ لكل شهر