Digital Marketing Specialist
2 days ago
Job Summary:
We are seeking a skilled and creative Digital Marketing Specialist to manage and enhance our online presence in the contracting and real estate sectors. The ideal candidate will develop and implement digital marketing strategies to increase brand awareness, generate qualified leads, and support the company's business goals.
Key Responsibilities:
- Develop and execute digital marketing campaigns across multiple platforms (Google, Meta, LinkedIn, etc.).
- Manage social media accounts and create engaging content tailored to the real estate and contracting industries.
- Optimize the company website and landing pages for SEO and user experience.
- Plan and manage paid advertising campaigns (Google Ads, social media ads, etc.).
- Track, analyze, and report performance metrics (ROI, traffic, conversions).
- Collaborate with the sales and design teams to align marketing campaigns with business objectives.
- Research market trends and competitors to identify growth opportunities.
- Manage email marketing campaigns and client databases.
- Support the creation of marketing materials such as brochures, videos, and newsletters.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field.
- 2–4 years of experience in digital marketing (preferably in real estate or contracting).
- Strong knowledge of SEO, SEM, social media marketing, and Google Analytics.
- Experience in managing paid campaigns and content creation.
- Excellent communication skills in Arabic and English.
- Ability to work independently and meet deadlines.
النسخة العربية
الملخص الوظيفي:
نبحث عن أخصائي تسويق رقمي مبدع وذو مهارة عالية لإدارة وتعزيز الحضور الإلكتروني للشركة في مجالي المقاولات والعقارات. سيكون المرشح المثالي مسؤولاً عن تطوير وتنفيذ استراتيجيات تسويق رقمي تهدف إلى زيادة الوعي بالعلامة التجارية، وجذب العملاء المحتملين، ودعم أهداف الشركة التجارية.
المسؤوليات الرئيسية:
- تطوير وتنفيذ حملات التسويق الرقمي عبر منصات متعددة (Google، Meta، LinkedIn وغيرها).
- إدارة حسابات التواصل الاجتماعي وإنشاء محتوى جذاب يتناسب مع قطاعي العقارات والمقاولات.
- تحسين موقع الشركة الإلكتروني وصفحات الهبوط لمحركات البحث وتجربة المستخدم (SEO/UX).
- تخطيط وإدارة الحملات الإعلانية المدفوعة (إعلانات Google، إعلانات وسائل التواصل الاجتماعي، إلخ).
- تحليل نتائج الحملات وإعداد التقارير حول الأداء (العائد على الاستثمار، عدد الزيارات، التحويلات).
- التعاون مع فرق المبيعات والتصميم لضمان توافق الحملات التسويقية مع أهداف العمل.
- دراسة اتجاهات السوق والمنافسين لتحديد فرص النمو.
- إدارة حملات التسويق عبر البريد الإلكتروني وقواعد بيانات العملاء.
- المساهمة في إعداد المواد التسويقية مثل الكتيبات، والفيديوهات، والنشرات الإخبارية.
المؤهلات والمهارات:
- درجة البكالوريوس في التسويق أو إدارة الأعمال أو مجال ذي صلة.
- خبرة من 2 إلى 4 سنوات في مجال التسويق الرقمي (ويُفضل في العقارات أو المقاولات).
- معرفة قوية بـ SEO، SEM، التسويق عبر وسائل التواصل الاجتماعي، وGoogle Analytics.
- خبرة في إدارة الحملات المدفوعة وإنشاء المحتوى.
- إجادة اللغتين العربية والإنجليزية تحدثاً وكتابةً.
- القدرة على العمل بشكل مستقل والالتزام بالمواعيد النهائية.
Job Type: Full-time
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