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Digital Marketing Executive
3 weeks ago
**Objectives of this Role**
- Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness
- Document process procedures and process flow, recommending any changes to make process more efficient
- Analyze qualitative and quantitative data, with special focus on psychographics and buying trend to understand how marketing activity turns into customers
- Assist with all internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation
- Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed
**Daily and Monthly Responsibilities**
- Perform market research, analysis, and testing using a variety of tools to gain insights and shape marketing strategy
- Take part in brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness
- Assist in execution of marketing plans to reach target audience through identified channels
- Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs
- Assist marketing manager and team in development and execution of marketing campaigns, including content creation, new product launches, social media, upsell, cross sell, and sales enablement
**Skills and Qualifications**
- Must speak Arabic fluently.
- Bachelor’s degree in marketing, communications, or related field
- Experience with product launches and/or integrated marketing campaigns
- Excellent written, communication, and presentation skills
- Working knowledge of market research, surveys, and data analytics
- Proficiency with Microsoft Office and our content management system (CMS)
- Experience planning and leading initiatives
**Salary**: From AED5,000.00 per month
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (preferred)
**Language**:
- Arabic (required)