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Digital Marketing Executive

3 weeks ago

Dubai, United Arab Emirates Ems Digital Full time

**Job Summary**:
**Key Responsibilities**:

- **Lead Generation & Prospecting**:

- Identify and segment target markets using digital channels like Google Ads, LinkedIn, Facebook, and Instagram.
- Use CRM software and digital tools (e.g., HubSpot, Salesforce) to manage and track leads through the sales funnel.
- Research and build a strong database of potential customers through online channels.
- **Sales Funnel Management**:

- Collaborate with the sales team to hand off qualified leads and assist with follow-ups.
- Use content-driven approaches (eBooks, whitepapers, case studies, webinars) to drive prospects toward conversion.
- **Customer Acquisition & Conversion**:

- Work with the digital marketing team to optimize landing pages, CTAs (Calls to Action), and other elements of the website for higher conversion rates.
- Implement strategies for remarketing and retargeting previous website visitors and leads.
- **Campaign Strategy & Optimization**:

- Analyze the performance of digital marketing campaigns and sales initiatives, adjusting strategies as needed.
- Monitor key performance indicators (KPIs) such as Cost Per Acquisition (CPA), Return on Investment (ROI), click-through rates (CTR), and sales growth.
- Continuously analyze competitor strategies and market trends to adjust digital sales campaigns.
- **Collaboration & Reporting**:

- Work closely with marketing teams to align digital marketing efforts with sales goals and strategies.
- Report regularly on sales performance, lead quality, and marketing metrics to sales and executive teams.
- Provide feedback on digital marketing campaigns and share insights from a sales perspective to improve targeting, messaging, and creative.
- Help shape and refine the digital sales strategy by using data and insights gathered from campaigns.
- **Customer Retention & Relationship Building**:

- Identify upselling or cross-selling opportunities within the existing customer base using digital touchpoints.
- Assist in developing customer loyalty programs and referral programs that can be marketed through digital channels.

**Skills & Qualifications**:

- **Education**: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- **Experience**: 2-5 years of experience in digital marketing, sales, or a hybrid role that combines both.
- **Sales Skills**: Proven track record in generating leads and closing sales, with strong knowledge of sales funnels and customer acquisition strategies.
- **Social Media Proficiency**: Understanding of social media platforms (LinkedIn, Facebook, Instagram, etc.) and how they can be used for lead generation and sales.
- **Data-Driven**: Strong analytical skills with the ability to assess campaign performance, report results, and make data-driven decisions.

**Personal Attributes**:

- **Sales-Oriented**: A strong desire to drive revenue and achieve sales targets.
- **Goal-Driven**: Highly motivated to meet and exceed individual and team sales objectives.
- **Detail-Oriented**: Ability to fine-tune digital marketing strategies and sales approaches for optimal results.
- **Creative Problem-Solver**: Ability to think creatively to overcome obstacles and close sales in a competitive digital landscape.
- **Excellent Communicator**: Ability to articulate value propositions clearly and persuasively, both in writing and verbally.

Pay: AED3,000.00 - AED4,000.00 per month

Ability to commute/relocate:

- Dubai: Reliably commute or planning to relocate before starting work (preferred)