Consumer Product Marketing Manager
5 days ago
Consumer Product Marketing Manager Responsibilities:
- Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy.
- Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross-functional partners.
- Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long-term engagement.
- Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems.
Minimum Qualifications:
- 10+ years of full-time experience in Marketing.
- Direct experience in Product Marketing, partnering closely with Product teams.
- Experience with consumer GTM strategies based on consumer-driven insights.
- Experience with consumer-facing product launches and consumer campaigns.
- Experience working with Product, Marketing, Policy and Communications teams at all levels of management, both internally and externally.
- Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders.
- Experience driving presentations with executives and cross-functional teams.
- Project management experience.
Preferred Qualifications:
- Bachelor's Degree in Business, Marketing or Creative discipline.
- MBA.
- Internet or technology industry experience.
- International experience.
- Copywriting experience.
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