Product Manager
3 weeks ago
Target Achievement:
Ensure achievement of top line and bottom line targets through providing marketing planning, support, and execution.Agency Management:
Ensure optimal utilization of resources of Market research agencies, Advertising agencies, and Media Agencies.Market Research:
Identify research needs, evaluate Market Research proposals, and implement and control necessary actions emanating out of research.Marketing Analysis:
Conduct both primary and secondary sales analysis, and perform competition/consumer, media, and profitability tracking.Development of Marketing and Brand Strategy:
Formulate long term and short term strategy objectives, prepare incremental plans for marketing and brand building, and execute those plans.Development of Marketing Mix Elements:
Ensure development and implementation of marketing mix elements in line with Business/Marketing Plans, including:Communication Strategy (including advertising)Promotional Plan (Consumer Promo, Trade Promo, Merchandising, and other visibility initiatives)Media PlanningPackagingPricing DecisionsProduct Development
QualificationsMust have 3+ years of strong brand/product management experience in the skincare category in the FMCG industry.Must have an MBA-marketing education background from a reputed institute.
Skills:
brand building, brand management, sales analysis, FMCG, marketing strategy, market research, product management, marketing mix development, agency management, media planning, competition analysis, product development.#J-18808-Ljbffr
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