Product Marketing Manager

7 days ago

Dubai, Dubai, United Arab Emirates Canonical Cairo, Egypt Full time
Roles and responsibilities
  • Be responsible for go-to-market planning and execution for a range of products
  • Lead on content dissemination planning, campaign development and planning for planning product launches.
  • You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
  • Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers
  • Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
  • Work with the teams to plan event, webinars and support paid and social media promotion
  • PR / AR coordination with Comms manager
  • Create and publish content (online and print) in line with marketing plans to deliver on campaigns
  • Monitoring the competitive landscape to define product positioning that differentiates

The successful Marketing Manager will have :

  • A minimum of 5 years in a Product Marketing function focused on enterprise software, SaaS experience preferred
  • Knowledge of workflow and process automation, case management and no/low code application development
  • Knowledge of enterprise content management / content services would also be ideal
  • Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans
  • Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Conversant in go-to-market strategies and methodologies
  • Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
  • Excellent verbal and written communication skills, strong content marketer
  • Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
  • Growth mindset - someone who is not afraid to think big and take on risk.

What Canonical Offers:

  • Learning and Development
  • Annual Compensation Review
  • Recognition Rewards
  • Annual Leave
  • Priority Pass for travel
  • Flexible working option
Desired candidate profile

1. Product Positioning & Messaging

  • Develop Product Messaging: Create clear and compelling product messaging that communicates the value proposition and differentiates the product from competitors.
  • Target Audience Segmentation: Define and segment target audiences based on market research, customer personas, and behavior to tailor messaging to specific needs and pain points.
  • Value Proposition: Articulate the unique benefits and features of the product to different stakeholders (customers, prospects, partners) in a way that resonates and compels action.
  • Competitive Analysis: Conduct competitive analysis and market research to understand industry trends, competitor offerings, and customer preferences to refine product positioning.

2. Go-to-Market Strategy

  • Launch Planning: Lead go-to-market (GTM) strategies and product launches. This includes coordinating with cross-functional teams (product, sales, marketing, support) to ensure smooth execution and a successful market introduction.
  • Market Research: Conduct research to understand market needs, customer pain points, industry trends, and competitive landscapes to inform product positioning and GTM strategy.
  • Sales Enablement: Provide the sales team with the tools, training, and resources needed to effectively sell the product. This includes developing sales collateral, pitch decks, case studies, and competitive battlecards.
  • Pricing Strategy: Work with the product and finance teams to develop the right pricing strategy based on market research, customer willingness to pay, and competitor analysis.

3. Product Launch and Promotion

  • Marketing Campaigns: Plan and execute marketing campaigns to promote the product, including email marketing, digital advertising, content marketing, webinars, and social media.
  • Cross-Functional Collaboration: Collaborate with product management, engineering, and customer success teams to ensure that product features, updates, and benefits are communicated clearly and accurately to the market.
  • Customer Testimonials and Case Studies: Collect customer feedback, success stories, and case studies to build credibility and support marketing efforts.
  • Events and Webinars: Organize and lead product-related events, webinars, and trade show presentations to generate leads, build awareness, and engage with customers.

4. Customer & Market Insights

  • Customer Feedback: Collect and analyze customer feedback through surveys, focus groups, and direct engagement to understand customer needs and refine product messaging and marketing strategies.
  • Customer Success Collaboration: Work closely with the customer success team to understand customer pain points, challenges, and use cases to improve product messaging and content creation.
  • Market Trends: Keep up-to-date with industry trends, emerging technologies, and competitive offerings to adapt the product's positioning, messaging, and marketing efforts accordingly.

5. Metrics & Performance Tracking

  • Measure Campaign Effectiveness: Track key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, lead generation, and ROI from product marketing campaigns.
  • Customer Adoption & Retention: Monitor product adoption rates, customer engagement, and retention metrics to evaluate the success of marketing initiatives and refine strategies as needed.
  • Sales & Revenue Impact: Analyze how product marketing activities contribute to revenue growth, sales targets, and overall business performance.

6. Content Creation & Management

  • Content Development: Develop high-quality content such as blog posts, product videos, whitepapers, datasheets, and other marketing collateral to support product promotion.
  • Content Strategy: Plan and implement content strategies that highlight the product's value and benefits to various customer segments, ensuring that content aligns with the buyer's journey.
  • Product Documentation: Collaborate with product and technical teams to ensure that product documentation, manuals, and FAQs are accurate and easy for customers to understand.

  • Marketing Video Production Expert

    4 days ago

    Dubai, Dubai, United Arab Emirates FuturaX Marketing Full time

    FuturaX Marketing is seeking a seasoned Videographer cum Video Editor to join our creative team in Dubai. As a key member of our marketing team, you will be responsible for creating high-quality video content that drives business results and enhances our brand image.Job Requirements:Capture and edit stunning video content tailored for clients and social...

  • Product Marketing Manager

    2 days ago

    Dubai, Dubai, United Arab Emirates Apple Inc. Full time

    As a member of our Product Marketing group, you'll represent the customer throughout a product's journey from concept through development and launch. You'll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you'll work to craft groundbreaking ideas into tangible products that excite...

  • Product Marketing Manager

    7 hours ago

    Dubai, Dubai, United Arab Emirates Apple Inc. Full time

    As a member of our Product Marketing group, you'll represent the customer throughout a product's journey from concept through development and launch. You'll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you'll work to craft groundbreaking ideas into tangible products that excite...

  • Product Marketing Manager

    3 weeks ago

    Dubai, Dubai, United Arab Emirates Cequens LLP Full time

    Job Summary: The PMM will be joining the Product Marketing team and plays a central role in developing, positioning, and bringing our products and services to market. At CEQUENS, the PMM team works closely with the brand and growth marketing teams for product communication & messaging, live demos at events, product campaigns, as well as product managers to...

  • Product Marketing Manager

    2 days ago

    Dubai, Dubai, United Arab Emirates Qashio Full time

    Job DescriptionThe Product Marketing Manager plays a pivotal role in driving the market success of our products by crafting and executing compelling go-to-market strategies. Were on the lookout for a creative, strategic leader who can seamlessly integrate brand, content, performance and sales enablement. You will work closely with the Head of Marketing and...

  • Product Marketing Manager

    4 weeks ago

    Dubai, Dubai, United Arab Emirates Canonical Cairo, Egypt Full time

    Roles and responsibilitiesBe responsible for go-to-market planning and execution for a range of products.Lead on content dissemination planning, campaign development, and planning for product launches.Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.Conceive and...

  • Product Marketing Manager

    3 days ago

    Dubai, Dubai, United Arab Emirates TPConnects Full time

    About the Product Marketing Manager RoleAs a Product Marketing Manager, you need to be passionate about telling the product's story to the market. You need to understand the product's value proposition, the customer personas, and turn this information into compelling messages for customers, prospects, and internal audiences. Collaboration with product,...

  • Product Marketing Manager

    3 days ago

    Dubai, Dubai, United Arab Emirates Snap Inc. Full time

    Job Responsibilities:Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the EMEA region.Represent product teams in the markets by setting goals, managing product launches, and implementing activations to drive adoption. Collaborate with technical and operations teams to monitor product...

  • Product Marketing Manager

    2 days ago

    Dubai, Dubai, United Arab Emirates Snap Inc. Full time

    Job Responsibilities:1. Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the EMEA region.2. Represent product teams in the markets by setting goals, managing product launches, and implementing activations to drive adoption. Collaborate with technical and operations teams to monitor product...

  • Product Marketing Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Canonical Cairo, Egypt Full time

    Roles and responsibilitiesBe responsible forgo-to-market planning and execution for a range ofproductsLead on content disseminationplanning, campaign development and planning for planning productlaunches.You will lead on the development ofcompelling messaging and positioning that emphasizes business valueand connects with target audiences throughout the...

  • Product Marketing Manager

    4 weeks ago

    Dubai, Dubai, United Arab Emirates Easygenerator Full time

    Company DescriptionEasygenerator isn't just a company, it's a rocketship to your career We're a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg's, T-Mobile, and Walmart. Imagine being part of a team that's...

  • Product & Market Manager

    20 hours ago

    Dubai, Dubai, United Arab Emirates AB Volvo Full time

    Select how often (in days) to receive an alert: Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match. ...

  • Product Marketing Manager

    3 weeks ago

    Dubai, Dubai, United Arab Emirates Easygenerator Full time

    Company DescriptionEasygenerator isn't just a company, it's a rocketship to your career We're a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg's, T-Mobile, and Walmart. Imagine being part of a team that's...

  • Product Marketing Manager

    3 weeks ago

    Dubai, Dubai, United Arab Emirates Sana Commerce Full time

    Company Description Easygenerator isn't just a company, it's a rocketship to your career We're a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg's, T-Mobile, and Walmart. Imagine being part of a team that's...

  • Product Marketing Manager

    1 day ago

    Dubai, Dubai, United Arab Emirates Easygenerator Full time

    Easygenerator isn't just a company, it's a rocketship to your career We're a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg's, T-Mobile, and Walmart. Imagine being part of a team that's reshaping how...

  • Product Marketing Manager

    20 hours ago

    Dubai, Dubai, United Arab Emirates Sana Commerce Full time

    Company Description Easygenerator isn't just a company, it's a rocketship to your career We're a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg's, T-Mobile, and Walmart. Imagine being part of a team...

  • Product Marketing Manager, Marketing Division

    4 weeks ago

    Dubai, Dubai, United Arab Emirates Tanxor Full time

    Product Marketing Manager, Marketing DivisionDevelop and execute go-to-market strategies for new products, features, and initiatives that align with the company's growth objectives.Collaborate with the product, sales, and growth teams to define product positioning, messaging, and unique value propositions.Drive product adoption and engagement through...

  • Product Marketing Manager

    2 days ago

    Dubai, Dubai, United Arab Emirates etihad Full time

    SynopsisThe Product Marketing Manager is responsible for executing the product marketing function at Etihad, with a core focus on supporting and driving the brand narrative around our passenger product and experience both on the ground and in the air.The role will ensure that consistent narrative is developed across all communications, that everything that...

  • Product Marketing Manager

    6 days ago

    Dubai, Dubai, United Arab Emirates Easygenerator Full time

    Get AI-powered advice on this job and more exclusive features.Company DescriptionEasygenerator isn't just a company, it's a rocketship to your career We're a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg's,...

  • Event Production Manager

    3 days ago

    Dubai, Dubai, United Arab Emirates Blue Gulf Marketing and Event Management Full time

    About the RoleThis is a full-time on-site position for a Production Manager at Blue Gulf Marketing and Event Management in Dubai. The Production Manager will oversee the technical production aspect, ensuring timely design implementation, and maintaining harmony within teams across events globally.Experience in managing exhibitions and eventsPrior experience...