Product Marketing Manager

4 weeks ago

Dubai, Dubai, United Arab Emirates Cequens LLP Full time

Job Summary:

The PMM will be joining the Product Marketing team and plays a central role in developing, positioning, and bringing our products and services to market. At CEQUENS, the PMM team works closely with the brand and growth marketing teams for product communication & messaging, live demos at events, product campaigns, as well as product managers to provide the customer & market insights needed to build product strategies & roadmaps and guide product development from conception to launch. The Product Marketing Manager is responsible for defining the market positioning within the context of the overall product strategy, sitting at the intersection of the product team, sales team, marketing team, and feedback from customer success & support.

Build: Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products, and solutions, always connecting customer insights to roadmap strategy.

Launch: Bring products to market that prove our unique value, vision, and leadership by partnering with cross-functional teams to expand global customer reach and awareness. Deliver best-in-class product education and communications that bridge the gap between customer experience and product development.

Grow: Develop messaging that demonstrates deep audience understanding to effectively sell, continue to advocate for our customers, monitor sentiment, and provide recommendations for new opportunities.

Key Roles and Responsibilities:

  • Positioning & Messaging: Craft insights-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations, and more. Build Sales Kit & marketing collaterals and train the sales team on value proposition. Classify product direction, industries, segments, and markets (Market Strategy).
  • Research: Partner with internal and external research teams to gain a deeper understanding of customers, competitors, and the market. Ensure product narratives and launch plans are informed by research insights, resonating with customers and continuously addressing their challenges and pain points.
  • Capture Voice of the Customer: Act as the voice of the customer in product development, design, and strategy sessions. Conduct market research for new products and build business cases. Identify buyer personas and build products & services pricing models. Capture feedback from customers and other go-to-market functions to improve messaging and share with Product Managers to enhance the product and improve the approach to marketing, selling, and servicing.
  • Launch Execution: Develop and execute full-funnel product launch strategies and tactical plans, collaborating closely with the product, growth, and integrated marketing teams on content and campaign development. Continuously bring launch learnings back to the product team to inform product development. Identify the product's unique value proposition and develop the product market plan.
  • Enablement: Create customer and sales enablement materials, partnering with content, CX, and enablement teams to ensure content is produced and delivered in a tailored way for customers. Work on product naming conventions, website revamp, and SEO strategy planning, coordinating and executing demand generation campaigns through different channels. Prepare online marketing content (e.g., newsletters, blogs & articles) and "how-to" videos for new features. Create product content such as videos, website copy, articles, and blog posts.
  • Team Support & Stakeholder Management: Provide general support across the team including forecasting resources with cross-functional teams and streamlining process excellence. Work closely with Sales, Marketing, Content, Customer Success, Customer Support, and Product departments.
  • Data, Analytics & Reporting: Set up funnels and dashboards to track important product marketing metrics and analyze performance regularly. Integrate data from tools like GA, Data Studio, marketing automation tools, and internal systems and databases. Take a data-driven approach to inform decision-making.
  • Culture: Embody our core values and uphold our unique company culture at CEQUENS. We value diversity and inclusion and encourage our team members to be their authentic selves at work.

Minimum Requirements:

  • 5+ years of work experience, with 4+ years of B2B or B2C SaaS product marketing.
  • Efficient, highly productive multitasker; ability to navigate ambiguity and eager to learn.
  • Proven success collaborating closely with Product, Marketing, Communications, Research, and Sales teams to deeply understand customers, develop messaging, create content, and execute go-to-market campaigns.
  • Excellent English communication skills (written, verbal, visual), both for internal audiences at all levels of the organization and customer-facing messaging. Arabic is a plus.
  • Proven track record of developing and delivering go-to-market plans.
  • Experience driving new business segments or services launches.
  • Both technically deep and business savvy enough to interface with all levels and disciplines within the organization.
  • Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented.
  • Bachelor's degree; Master's degree nice-to-have.

Tools Knowledge:

  • Basic tools: MS Office (Excel, Word, and PowerPoint).
  • Collaboration: Notion, MS Teams, Slack, SharePoint or similar.
  • Project Management: Asana, Trello or similar.
  • Marketing Automation: HubSpot, Netcore, MoEngage.
  • Analytics: Tableau, SQL, Google Data Studio.
  • Web/Digital Analytics: Google Analytics, Amplitude, Mixpanel.
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