Product Marketing Manager, Marketing Division
4 weeks ago
Product Marketing Manager, Marketing DivisionDevelop and execute go-to-market strategies for new products, features, and initiatives that align with the company's growth objectives.Collaborate with the product, sales, and growth teams to define product positioning, messaging, and unique value propositions.Drive product adoption and engagement through targeted marketing campaigns, content, and customer education initiatives.Conduct market research and competitive analysis to identify growth opportunities and inform product development.Develop and manage a content calendar, including blogs, webinars, case studies, and social media, to support growth campaigns.Create compelling marketing collateral, including sales presentations, product guides, and website copy, to support lead generation and sales efforts.Work closely with the analytics team to measure the effectiveness of campaigns and product launches, and optimize strategies based on performance data.Engage with customers and gather feedback to understand their needs and improve product-market fit.Coordinate with external partners, agencies, and influencers to amplify marketing efforts and reach new audiences.Qualifications:Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is a plus.5+ years of experience in product marketing, preferably within a growth-focused role.Proven track record of successfully launching products and driving growth through strategic marketing campaigns.Strong understanding of digital marketing channels, including social media, content marketing, email marketing, and SEO.Exceptional communication and storytelling skills, with the ability to translate technical concepts into clear, customer-focused messaging.Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to track performance and ROI.Ability to work cross-functionally and collaborate with teams across the organization.Creative thinker who is detail-oriented and can manage multiple projects simultaneously.Preferred Skills:Experience in [industry-specific knowledge, e.g., SaaS, e-commerce, FinTech].Familiarity with A/B testing, growth hacking, and data-driven marketing strategies.Knowledge of CRM and marketing automation tools (e.g., Salesforce, Marketo).Previous experience in a startup or fast-growing environment is a plus.Why Join Us?Opportunity to be part of a high-impact growth team that shapes the future of our products.Work in a dynamic and innovative environment with a focus on creativity and growth.Competitive salary, performance bonuses, and excellent benefits.Opportunities for career advancement and professional development.#J-18808-Ljbffr
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