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Brand Manager

1 week ago

Dubai, Dubai, United Arab Emirates EDARI uae Full time
Roles and responsibilities

Key Responsibilities:

Strategic Leadership & Team Management

  • Oversee a diverse team of 10+ professionals across multiple functions.
  • Ensure operational excellence in media buying, analytics, content, and digital platform development.
  • Serve as the primary backup for the Global Director, ensuring seamless business continuity.

Digital Media & Performance

  • Assist in managing media agency relationships and leading media briefing processes.
  • Monitor and optimize digital brand campaigns across key markets.
  • Support the implementation and tracking of SEO strategies, collaborating with SEO agencies.
  • Manage relationships with key media partners, such as Google, Meta, Snapchat, and Sojern.

Website & Mobile App Development

  • Collaborate with the product team to execute the digital roadmap for the website and app.
  • Prioritize feature rollouts, bug fixes, and overall performance improvements.
  • Ensure the platforms meet performance standards, user satisfaction, and business goals.
  • Act as the business-side representative in collaboration with IT and development teams.
  • Support the creation of business cases for current and future digital projects.

Content & Localization Management

  • Enhance content management and translation processes across multiple languages.
  • Ensure consistent and high-quality content delivery across digital platforms.
  • Address content and visual gaps on global and business unit pages.
  • Manage vendor contracts and RFPs for content-related services.

Digital Analytics & Reporting

  • Foster data-driven decision-making across digital campaigns and platforms.
  • Oversee analytics dashboards and ensure their accuracy and optimization.
  • Analyze performance metrics, provide insights, and create actionable reports.
  • Support vendor management for analytics solutions, including contract renewals and RFPs.

Required Qualifications:

  • Bachelor's degree in Marketing, Business Management, or a related field; a Master's degree is a plus.
  • 10+ years of experience in digital marketing with a focus on e-commerce and analytics.
  • Proven success managing large-scale e-commerce platforms and mid-sized teams.
  • Strong technical knowledge of website development and digital systems.
  • Experience with luxury or premium brands is highly advantageous.
  • Strong project management and stakeholder engagement skills.
  • Analytical mindset with the ability to use data to inform strategic decisions.
  • Ability to handle multiple high-priority projects effectively.
  • A balance of strategic vision and hands-on execution capabilities.
  • Strong leadership and team development skills.
  • Excellent communication skills across organizational levels.
  • A detail-oriented, problem-solving approach.
  • Effectiveness in a matrix organization with a focus on commercial outcomes.
Desired candidate profile

. Digital Marketing Strategy Development

  • Strategic Planning: Developing and executing digital marketing strategies that align with the brand's goals and target audience.
  • Brand Positioning: Defining how the brand should be presented digitally across various platforms to ensure consistency and alignment with the overall brand identity.
  • Campaign Planning: Leading the development and implementation of digital campaigns across multiple channels (e.g., social media, email, paid media, SEO, SEM, etc.).

2. Branding and Digital Identity

  • Brand Voice & Tone: Ensuring that the digital presence accurately reflects the brand's voice, tone, and values across all platforms and touchpoints.
  • Content Creation & Curation: Overseeing the creation and distribution of high-quality digital content (e.g., videos, blogs, social posts) that enhances brand storytelling.
  • Visual Identity Management: Ensuring that all digital assets, including social media visuals, website design, and digital ads, are consistent with the brand's visual identity and style guide.

3. Social Media Management

  • Platform Expertise: In-depth understanding of various social media platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter, etc.) and their specific user behaviors and content formats.
  • Community Engagement: Building and maintaining active engagement with the online community, responding to feedback, comments, and direct messages in line with brand values.
  • Social Media Strategy: Creating and overseeing social media strategies that amplify the brand's messaging, increase engagement, and drive customer loyalty.
  • Influencer Marketing: Identifying and collaborating with influencers or brand ambassadors to expand reach and improve credibility in the digital space.

4. Data Analytics and Performance Tracking

  • Performance Metrics: Defining and monitoring key performance indicators (KPIs) to measure the success of digital marketing campaigns, including reach, engagement, conversions, and ROI.
  • Web Analytics: Using tools such as Google Analytics, Adobe Analytics, or other tracking tools to analyze traffic, user behavior, and website performance to optimize digital efforts.
  • A/B Testing: Conducting A/B testing for different digital campaigns, landing pages, email designs, and other assets to improve conversion rates and overall digital performance.
  • Customer Insights: Utilizing digital data to understand customer behavior, preferences, and pain points, and using these insights to drive content, offers, and campaigns.

5. Paid Media and SEM (Search Engine Marketing)

  • Paid Advertising: Overseeing paid digital advertising efforts (Google Ads, social media ads, display ads) to enhance brand visibility and drive conversions.
  • SEO/SEM Strategy: Managing and optimizing search engine optimization (SEO) and search engine marketing (SEM) strategies to improve the brand's organic and paid search rankings.
  • Budget Management: Managing digital advertising budgets, ensuring cost-efficiency, and optimizing spend for the best possible outcomes.